RCS Resources | MMA

Knowledge Hub: A Library of RCS Resources

Below we have curated a wide array of RCS resources from major players in the ecosystem. You can search for different types of resources using the filters below. In this section, you will find material such as:

  • Presentations regarding RCS’ capabilities and deployment.
  • Research stuides and white papers covering consumer adoption and attitudes concerning RCS.
  • Technical resources and best practices for executing RCS.

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This whitepaper aims to explain the most important terminology, sources, and insights into which advertisers should be aware to manage successful mobile marketing campaigns. Created by the Mobile Data Quality Lab of MMA Germany the whitepaper dives into recent facts and figures around mobile usage; the role of digital identifiers on smartphones; an overview of types of data available; and specifics on location data. The whitepaper concludes with an eight-step checklist that equips marketers to put valuable advice into important practice.


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