Agenda | Mobile Marketing Association

Wednesday, August 21, 2019

9.00 – 9.45

Acreditación y café / Registration and coffee

9.45 – 10.00

Apertura / Opening remarks

Managing Director- Latam
MMA

10.00 – 10.30

Su compania tiene una estrategia de un segundo? / Do you have a one second strategy?

CEO
Be Agency
SVP – Head Industry Research
Mobile Marketing Association
In Partnership With:

10.30 – 11.00

Marketing basado en el destino: creando integración entre Mobile y Out of Home / Destination-based marketing: creating integration between Mobile and Out of Home

Head of Agencies SpLatam
Waze
Digital Strategy Sr. Manager
Grupo LALA
In Partnership With:

11.00 – 11.30

Última Milla, La Nueva Frontera de la Publicidad / Last Mile, New Advertising Frontier

Founder & CEO
Adsmovil
Country Manager
Adsmovil
Director of Media & Data Science LATAM
L'oréal
Head
Cadreon México
In Partnership With:

11.30 – 11.45

Caso de estudio: Cómo y cuál fue el caso de éxito de Samsung em Mercado Libre Publidad / Case study: How and which was the success case of Samsung in Mercado Libre Publicidad

Advertising Country Head
Mercado Libre Publicidad
Director of Products, Services & Marketing Intelligence
Samsung Electronics Mexico
In Partnership With:

11.45 – 12.00

Caso de estudio: Serenata Digital Panditas & Spotify / Case study: Digital Serenade Panditas & Spotify

Account Director - Ad Sales
Spotify
Ejecutivo Marketing Temporalidades
Bimbo
In Partnership With:

12.00 – 12.15

Caso de estudio: Como Rappi se convirtió en la Súper App con millones de usuarios / Case Study: How Rappi Became the SuperApp with Millions of Users

Director of Advertising Sales, LATAM
Digital Turbine
Head of Growth
Rappi
In Partnership With:

12.15 – 12.30

Caso de estudio Motorola: PhoneLife Balance / Case study Motorola: PhoneLife Balance

Senior Channel Marketing Manager
Motorola Mobility Mexico

12.30 – 13.55

Comida de networking / Networking luncheon

Chief Revenue Officer
WinClap
In Partnership With:

13.55 – 14.00

Apertura tarde / Afternoon opening remarks

14.00 – 14.30

Estudio MMA Mobile Report MX sobre el comportamiento del mobiler mexicano / MMA Mobile Report MX about the Mexican mobiler behaviour

Managing Director
GFK
In Partnership With:

14.30 – 14.45

Caso de estudio: Las 5 preguntas más importantes que debes tener en cuenta para una campaña de CPA/ Case study: The 5 most important questions you should keep in mind for a CPA campaign

Sales Director, LATAM
NativeX
Chief Revenue & Growth Officer
Weex
Marketing Manager
Citibanamex
LATAM Mobile Marketing Lead
Linio Group
In Partnership With:

14.45 – 15.15

"Initiative for Real Growth" en 7 pasos / The Initiative for Real Growth in 7 steps

VP
Kantar Mexico

15.15 – 15.30

Caso de estudio atribuición: La importancia de medir su aplicación de forma neutra / Case study Attribution: The importance of measuring your app in a neutral way

Sales Director LATAM
Adjust
Founder & CEO
InstaFit
In Partnership With:

15.30 – 15.45

Caso de estudio Burger King: la traffic jam Whopper / Case study Burger King: the traffic jam Whopper

Head of Marketing LATAM & Caribbean
Burguer King

15.45 – 16.15

Seguridad y Customer Experience: superando los mayores desafíos en la era de la transformación digital / Security and Customer Experience: overcoming the greatest challenges in the era of digital transformation

Channel Sales and Alliances Director
Syniverse
Director Business Operations
Asha Solution
In Partnership With:

16.15 – 16.45

Panel Mujeres Conectadas / Women connected panel

Public Relations, Digital Platforms & Ecommerce, Regional Director
Bacardi
Global Digital Strategy Director
Pfizer
Manager of Consumer & Client Engagement Gepp
Pepsico
Marketing Director spLATAM
Waze

16.45 – 17.00

Kayak travel hacker: Data creative content marketing

Regional Director
Kayak

17.00 – 17.05

Cierre y Sorteo Motorola / Final remarks & Motorola Draw


17.05 – 18.30

Cóctel / Cocktail


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