Ivette Chalela | Mobile Marketing Association
Ivette Chalela
Marketing Director spLATAM
Waze

Passionate engineer with more than 10 years of sales and marketing experience in the technology industry. Responsible for partner and multi-channel development, marketing plans, sales processes and business strategies in business [B2B] and consumer [B2C] segments. Strong knowledge about Latam market.
International experience in product lifecycle management, launching new products / services and building a solid relationship with partners, customers and sales teams to exceed business objectives.
A pioneer in promoting the adoption of Cloud & Digital transformation. A person without fear of innovating or failing that learns and adapts quickly; willing to challenge the status-quo and results-oriented.