What is NEXT in marketing? 

Marketing is evolving at a rapid pace, aided by technological adoption.

This year, at SMARTIES NEXT! CONFERENCE RIYADH , we will once again learn about the future of marketing as well as celebrate and reward MENA's most effective modern marketing.

Join us at SMARTIES NEXT! CONFERENCE RIYADH to hear about what is NEXT! in marketing from international and local major brands, marketing technology companies, advertising, and media agencies along with many prominent industry leaders.

10.10 - 10.20 MMA Welcome Remarks

10.20 - 10.50 NEXT! In the Real Business Value

10.50 - 11.10 NEXT! Measuring the ROI of AI on Optimization and Personalization

11.10 - 11.35 Coffee Break

11.35 - 12.05 NEXT! AI, Data and the Impact on Talent, Processes and Services

12.05 - 12.20 NEXT! The Value of Storytelling

12.20 - 12.40 NEXT! Is AI Sector Specific?

12.40 - 13.00 Closing Remarks