Agenda | MMA Global


Sunday, June 2, 2024

10:10 – 10:20

MMA Welcome

10:20 – 10:50

NEXT! In the Real Business Value

Delivering business value is the ultimate goal to be a market leader. But how do you shape business strategy using emerging trends and market challenges to deliver results? This session will explore case studies on emerging AI trends to add value to the business driving loyalty, revenue and brand reputation.

10:50 – 11:10

NEXT! 20 AI tools in 20 minutes

This session is inspired by action and will provide you with 20 AI tools that you can use to transform your marketing. You’ll hear from Ian Anderson who will share tools you can use across your marketing function to increase engagement and revenue, while reducing cost.

11:10 – 11:35

Coffee Break

11:35 – 12:05

NEXT! AI, Data and the Impact on Talent, Processes and Services

With AI and Data Transforming our landscape, businesses are having to adopt a variety of solutions to stay ahead of the curve. This session will explore how different businesses have implemented AI to drive efficiencies, experiences and profitability.

12:05 – 12:20

NEXT! The Value of Storytelling


With the increase in AI and data analytics tools, it’s becoming increasingly easy to lose emotion and lose authenticity. This session will explore the value of storytelling using AI to increase consumer engagement, trust, and connection vs the loss of human connection and emotion. AI is here to stay, and we need to evolve to have a human-centered approach to AI and ensure that technology is developed with empathy, emotion and remains unbiased.

12:20 – 12:40

NEXT! Is AI Sector Specific?

Leveraging AI in our marketing strategies is essential. Data-driven decision-making, personalization, SEO and automation is evolving and the tools available are growing at an incredible rate. With the KSA’s AI initiative they have identified key sectors as part of it’s broader vision 2030 agenda, which aims to diversify the economy, foster innovation and drive sustainable development.

During this session, you will hear  from leaders across Healthcare, Education, Infrastructure and banking/Finance and how they are implementing AI practices into their marketing function to increase customer loyalty and experience.

12:40 – 13:10

NEXT! Vital Generative AI and Analytical Skills All Marketers Need to Adopt

Generative AI is the future, and it is reshaping the world of marketing. How we think, how we strategize and how we deliver value. This thought-provoking panel will discover the skills marketers will need to adopt to drive innovation, enhance creativity, and unlock new opportunities in marketing keeping the customer experience at the heart of what we do.

13:10 – 13:30

Closing Remarks


Become a SMARTIES NEXT! Conference Riyadh June 2024 partner today.

Fill out the form below to request more information:

To prevent automated spam submissions leave this field empty.

or, contact:

Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]