Agenda | MMA

Tuesday, June 8, 2021

11:00AM – 11:05AM ET

Welcome Remarks

11:05AM – 11:30AM ET

Session 1

How Quaker Oats Leveraged CTV to Reach a New Audience 

Consumers are changing; from the way they interact with media, to how they purchase products and want brands to connect with them. At the same time, the media landscape has transformed significantly, providing endless ways to consume content. In this session, Kate Brady, Head of Media Innovation & Partnership Development at PepsiCo will share how Quaker Oats is leveraging connected TV to reach incremental buyers, drive sales and attract a younger and growing audience base.


11:30AM – 11:55AM ET

Session 2

What Brands can Learn from Streaming Giants

Personalization at scale is the core customer engagement strategy in the modern economy. Streaming giants have a competitive advantage, where access to an abundance of first-party data can be used to infer consumer attributes and preferences. In this session, Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the Darden Business School, University of Virginia will share how brands can leverage the deep consumer insights of streaming services to develop relevant and personalized marketing campaigns and what lift brands can expect from such personalization.

Ronald Trzcinski Professor of Business Administration
Darden Business School at the University of Virginia

11:55 – 12:20PM ET

Session 3

Associate Director of Integrated Marketing and Digital Innovation

12:20PM – 12:40PM ET


12:40PM – 1:20PM ET

Session 4

Untangling the OTT/CTV Journey 

Want to learn more about the growing world of OTT/CTV? In this session, Trevor Hamilton, VP at Kochava and expert on all things OTT/CTV will delve into the advanced TV ecosystem, the benefits of running on OTT/CTV platforms, and how to best measure your campaigns. Plus get a peak and what the future holds for OTT/CTV.

Additional speakers to be announced

VP Sales - Measurement, Targeting, Blockchain

1:20PM – 1:45PM ET

Session 5

Activating Branded Experiences on TV Streaming

Connected TV allows marketers to go beyond the traditional 30-second TV ad spot enabling them to amplify big moments. Marketers can incorporate AR/MR elements, create unique content that is interactive and highly relevant to drive engagement among cord cutters. Join Chris Bruss, Head of Roku’s Brand Studio, as he sits downs with a Fortune 100 brand to unpack how it is leveraging immersive ad formats to create a memorable brand moment for streamers and pushing the envelope on the future of consumer engagement.

Additional speaker to be anounced


Head of the Roku Brand Studio

1:45PM – 2:00PM ET


2:00PM – 2:25PM ET

Session 6

Senior Media and Entertainment Analyst
BofA Securities, Inc. Global Research

2:25PM – 2:55PM ET

Session 7

2:55PM – 3:00PM ET

Closing Remarks

Our Partners


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