Marceline M. Pérez has 20 years of automotive experience managing campaign strategies, creative development, digital execution and performance of offline and online marketing campaigns. In her role at General Motors, Marcie leads, tests and implements innovative strategies to continuously drive brand awareness, efficiency and effectiveness for. Since stepping into her role in May 2019, Marcie has lead strategic development for Cadillac consumer channel touchpoints in collaboration with GM’s global, US, regional and LMA markets. Her responsibilities include X-channel strategies and alignment to deliver personalized audience experiences throughout media, CRM, digital innovation experiences (.com/Cadillac Live), social media, experiential and branded entertainment.
Prior to joining Cadillac, Pérez spent 9 years at Fiat Chrysler Automobiles (FCA) managing Chrysler, Jeep and Alfa Romeo. Onsite at FCA, Pérez managed CRM, digital, social and T1 media and oversaw the launch of FCA’s Pacifica, Compass, Cherokee and Wrangler.
Pérez enjoys and has a passion for working, collaborating, and relationship building. She earned her Bachelor’s degree in Mass Media Communications from Michigan State University in 2001.