Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration at the Darden Business School at the University of Virginia. Raj has written about and taught quantitative marketing to MBA and executive education students worldwide. At Darden he has taught a course on marketing analytics for more than ten years, and a course on marketing technology products for five years. His experience in these courses he translated into a book, Cutting Edge Marketing Analytics, published by Pearson Education in 2014. More than 250,000 individuals have participated in his Coursera course on marketing analytics.