Speaker Presentations

CFOs are from Mars, and CMOs are from Venus – Getting the Planets to Align

CFOs want profitable growth, and CMOs want to deliver on the growth agenda, so why can’t they get aligned?  Last year at MMA CMO & CEO Summit, the Global Board challenged the MMA to figure out how marketers can better connect Marketing’s impact to enterprise growth.  And to do it in a way that fits into how the CFO measures and reports on the business. Project ROMI is the MMAs mission to do just that.  Not a small task, MMA has enlisted Rex Briggs, perhaps the most significant marketing measurement inventor of today's times, to crack the code on this perennial problem.  Join Rex as he provides initial insights on Project ROMI and how you might create new connections in your organization.  

Unlocking the Potential: Generative AI Use Cases for Marketing Within the Next 12 Months

Should I be a first mover or fast follower? What are the use cases that marketers prioritize? How will gen AI impact marketing processes and drive impact in the next 12 months? The first ever benchmarking study about the state of Generative AI will share insights about these questions and explore how marketers perceive the current capabilities of the disruptive new technology, their rate of adoption and investment as well as the key use cases and roadmap for the next months.

Is your data ready for a world of AI so you can capture its power?

Wherever you are on the journey – from predictive analytics, to machine learning, to generative AI – you know it’s moving fast. And the fuel for it all is the right data and capabilities to it use it well. So, it may be surprising that most companies are not advancing the data agenda quickly, but those that are, are separating themselves from the pack. The MMA collaborated with EY to conduct a survey of over 100 global companies to understand their data maturity, learn which data signals are used in marketing decisions, and identify key implications for growth. Find out what it takes to be a data leader and maximize the business value you create as we prepare for an imminent future driven by AI.

Customer Experience in the Age of GenAI: Emergence, Impact, and the Road Ahead

Most customers and brand professionals are ready and excited to see generative Artificial Intelligence improve products, services, and experiences. Translating that excitement into responsible adoption can be challenging and requires agile leaders capable of navigating beyond trends to productive transformation. Explore the transformative landscape of AI from the origins of Classic AI to the promises and potential of GenAI in unleashing creativity, redefining personalization, accelerating data-driven insights, and revolutionizing customer engagement strategies. Gain a deeper understanding of the ongoing paradigm shift and insights into navigating it in an ethically responsible and effective way.

Unlock the power of generative AI for business.

Deep Dive Session: How Intelligence & AI are Creating a New Era of Data-Powered Marketing

Even in its current nascent stage, Generative AI is already delivering exponential increases in efficiency—in a game where speed is paramount. Marketers today are taking advantage of AI to activate data and evolve existing tools and processes, but how can it ultimately transform everything from content, all the way to campaigns and experiences? Now is the time to take stock in Generative AI and plan for what comes next to give your business an edge.

A New Era of Data-Powered Marketing: An Introduction to Zeta's Generative AI Capabilities

Deep Dive Session: Voices of Impact - Unleashing the Power of Customer Reviews for Business Growth

In today's hyperconnected world, customer reviews have become a vital source of information and influence. In fact, reviews and ratings are the single most influential factor in making a purchase decision according to 98% of consumers, surpassing price and personal recommendations.

This session aims to explore the transformative power of customer feedback as a driver of business revenue. By delving into the latest strategies and best practices, we will unlock the secrets of harnessing customer reviews to create positive and sustainable growth.

How to generate a high volume of positive, legitimate comments? How to respond to reviews in such a way as to capitalize on them? How to measure the impact of brand reputation management on your business results? How can you leverage the latest advancements in generative AI to better respond to your consumers' feedback? All questions that we will answer by sharing our experience and guiding you in your own reflection on brand reputation management.

Voices of Impact: Unleashing the Power of Customer Reviews for Business Growth

State of Data Privacy '23

As marketing continues to become more data driven and AI accelerates transformation across use cases, it is more important than ever to understand privacy implications and marketers’ practices in this space. In this quick session we will highlight 3 key themes emerging from this year’s benchmarking study, that MMA is conducting with Appsflyer, and introduce a new framework for measuring privacy maturity.

Adapt and thrive - the untold story of PBS, AppsFlyer and everything in between.

Big Bird.  Ken Burns. Oh, my, there is much more to PBS than what you think. Discover the untold story of PBS’ digital transformation in this captivating fireside talk between PBS’ Chief Digital and Marketing Officer Ira Rubenstein and AppsFlyer’s President and General Manager, Brian Quinn. While cherished by children and parents nationwide, PBS has quietly evolved into a media publishing giant, with billions of annual live streaming hours and a portfolio of 20+ mobile apps. We’ll uncover the transformative journey of PBS, delving into its strategic cross-platform growth investments and explore how this beloved brand has navigated the ever more complex privacy-centric digital era, while continued to capture audiences with inspirational content and immersive digital experiences, and how AppsFlyer helps further this transformation.

AI Conundrum: How AI is great when it gets it right, but deadly when it's wrong

“The AI Conundrum” delves into the paradoxical nature of artificial intelligence. This presentation will illuminate the strengths and weaknesses of AI, demonstrating its potential as a powerful tool for business, yet also its capacity for error and the potential for disastrous outcomes. We will explore how AI, a universal approximator, can discern patterns from any data set, but also how biases and inaccuracies can infiltrate its output. The talk will provide chief executives with a foundational understanding of AI, equipping them with the knowledge to make informed decisions about its application in their respective fields. The aim is to empower leaders to harness the power of AI responsibly, mitigating risks and maximizing benefits.