The Generative AI Revolution is Happening Now.
In today’s rapidly changing digital landscape, brands—and the marketers they employ— are constantly looking for new ways to create better experiences for their customers. In turn, they must out-compete their competitors in a crowded marketplace. For years, AI has been heralded as the next big thing in marketing, but use cases were limited. What’s more, technology thus far hasn’t been able to alter a marketer’s day-to-day workflow in a meaningful or fundamental way.
Generative AI is changing all of that.
Marketers now have access to a powerful set of tools that are revolutionizing the way they work. With the rise of generative AI companies like Chat-GPT, these tools have become more accessible and easier to use, helping marketers streamline their tasks and achieve better results. Here’s what you need to know about this new technology and what it means for your business.