Conversational Marketing: The New Direct Marketing Paradigm | MMA Global

Conversational Marketing: The New Direct Marketing Paradigm

Tuesday, April 27, 2021 - 2:00pm to 2:45pm EDT

Watch the Webinar:

Today’s consumers expect two-way communication with brands at their convenience. Conversational marketing allows marketers to deliver an app-like experience and dialogue with customers on their preferred messaging channel, at any time, while retaining context and continuity. This webinar will showcase how conversational messaging is reshaping brands direct-to-consumer strategy, why it is blurring the lines between marketing and service and hear from brands that have successfully employed messaging to improve the customer experience.

 

Additional speakers to be announced. 

Speakers: 
President
Sinch for Marketing
Principal Analyst
Insider Intelligence