Jeremy Goldman covers all aspects of customer experience, including conversational marketing, email, and SMS, as well as brand marketing for Insider Intelligence’s eMarketer team. Prior to eMarketer, he founded digital transformation consultancy Firebrand Group, wrote the social media bestseller Going Social and personal branding guide Getting to Like. He also wrote a regular column for Inc. and launched the podcast FUTUREPROOF. covering the intersection of technology and society. He tweets at @jeremarketer.