Brand Safety Tool and Vendor Management Best Practices, Resources & Budgeting for Brand Safety​ | MMA

Tuesday, October 26, 2021 - 11:00am to 12:00pm EDT

How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.​

Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.​

How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process

Business Development & Strategy
SVP Enterprise Media
Bank of America
Co-founder, Brand Safety Institute, Director
Coalition for Better Ads