Brand Safety Tool and Vendor Management Best Practices, Resources & Budgeting for Brand Safety
Tuesday, October 26, 2021 - 11:00am to 12:00pm EDT
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How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.
Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.
How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process