Yale Cohen serves as the EVP of Global Digital Standards for Publicis Media, encompassing all areas of media quality, safety and suitability, and now Brand Integrity to help advertisers understand the value of each individual impression and how culture has impacted marketers’ decision process. He has become Publicis Media’s industry voice for Standards, incorporating client needs for partners to adhere to Publicis’ stringent expectations.
Throughout his 18 years of digital advertising experience, 12 of them with Publicis, Yale has worked alongside clients including Bank of America, Verizon, and Kellogg’s to simplify the complexities of our industry. He’s the chair of the 4A’s Advertiser Protection Bureau, honoree of Adweek’s Young Influential list, and part of numerous charity organizations.
Yale currently resides in Jersey City but grew up in Houston. Outside of the office, he is a dedicated father to his son, Cassius and daughter Vera. Fun fact: Yale was an alternate to the 2004 Olympic Games in Athens for the sport of Fencing.