Marissa McArdle is the SVP, Programmatic & Social Product at DoubleVerify, where she is responsible for the strategic vision and roadmap for DoubleVerify’s social, programmatic, and platform verification, brand suitability, and performance products and integrations. Marissa brings more than 10 years of experience and leadership in the digital and cross platform media measurement space. Prior to joining DV, Marissa led Nielsen’s Digital Ad Ratings, Total Ad Ratings and digital Brand Effect product suites.