audience tracking | Mobile Marketing Association

10 Tips to Grow Your Registered User Base

10 Tips to Growing Your Registered User BaseRegistered users and subscribers means more first party data for your organization and higher ROI across the board. Registering users can be difficult to master on your own, so we came up with 10 tips to grow that most valuable user base.

Click here - don't miss these tips! 

Quaero presents our new infographic: What is the Difference Between first, second, and third party data?

Infographic: What's The Difference Between 1st, 2nd, and 3rd Party Data?

Data is a definite buzzword these days. Audience data may be even more buzz-worthy, and its classifications (first-party, second-party, and third-party) are getting a lot of attention. 

But, what's the difference between the three? What makes them unique? 

Our team at Quaero came up with this infographic to simplify the distinction between them:

AdVantage™ drives improved audience segmentation and increased digital ad revenue

Member Submitted Content
Submitter's Company: 
Quaero

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

  • Monetized undersold ad segments
  • Demonstrated new opportunities for advertisers
  • Saw a 250% increase in ad sales ROI
  • Saw incremental growth in revenue of $30 million

Click here for the case study.

Teaser Image: 
Quaero's AdVantage™ case study
Case Study Type(s): 

AdTruth Wants to Be Standard for Mobile Tracking

AdTruth Wants to Be Standard for Mobile Tracking

ClickZ by Susan Kuchinskas

AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while letting marketers measure ad performance across mobile devices. The company is bootstrapping an initiative it hopes will lead to wide industry adoption of its product.