Infographic: What's The Difference Between 1st, 2nd, and 3rd Party Data? | Mobile Marketing Association
October 26, 2015
Submitted by Quaero

Data is a definite buzzword these days. Audience data may be even more buzz-worthy, and its classifications (first-party, second-party, and third-party) are getting a lot of attention. 

But, what's the difference between the three? What makes them unique? 

Our team at Quaero came up with this infographic to simplify the distinction between them:

Difference between first party, second party, and third party data

Quaero presents our new infographic: What is the Difference Between first, second, and third party data?