Infographic: What's The Difference Between 1st, 2nd, and 3rd Party Data?
October 26, 2015
Submitted by Quaero
Data is a definite buzzword these days. Audience data may be even more buzz-worthy, and its classifications (first-party, second-party, and third-party) are getting a lot of attention.
But, what's the difference between the three? What makes them unique?
Our team at Quaero came up with this infographic to simplify the distinction between them: