mobile tracking | MMA

Android vs iPhone: The State of Mobile Commerce

The ultimate guide to understanding: Mobile app marketing analytics

When it comes to mobile analytics, it all begins with knowing and selecting the best tracking solution. Analytics is the key driver in optimizing mobile marketing campaigns and reaching KPIs.

Trademob understands that this is a very complex landscape so they’ve broken everything down in their white paper, The Ultimate Guide to Understanding Mobile App Marketing Analytics. We created the most comprehensive guide available to shed light on what is the backbone of mobile advertising.

Tracking Technologies

When Device Recognition nad Programmatic Buying Intersect


Mobile presents a major challenge to marketers:

how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measurement models – while still adhering to consumer privacy best practices. This paper describes how mobile RTB – enabled by a new approach to device identification – meet this challenge.


Mayday, Mayday, May Day is UDID-Day!

41st Parameter Establishes Tokyo Office in Response to Strong Market Demand

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Tech industry veteran Kazunari Tanaka to lead market penetration for much needed digital consumer solution

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AdTruth Convenes 18 Digital Media Companies to Plan Deployment of Universal Tracking in Mobile

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AdTruth Convenes 18 Digital Media Companies to Plan Deployment of Universal Tracking in Mobile

Leaders gather in San Francisco and Munich to examine evolving mobile tracking, targeting and privacy requirements.


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Ad Industry Convenes Around Post-UDID Solution

Ad Industry Convenes Around Post- UDID Solution 

Mobile Marketing - David Murphy 

AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.