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Visual Innovator Uses BestBuzz Image Recognition Technology to Create Buzz for Her New Doodle Revolution Book

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NEW YORK, NY, JANUARY 21, 2014 – For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release, 

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2018 Holiday Advertising Forecast - Survey

This holiday season, retail spending, both online and in-store, could reach new heights. The latest Consumer Confidence Index numbers, which measure consumer sentiment towards buying intentions, haven’t been this high since October 2000, eighteen years ago.

To understand how and when retailers plan to reach holiday shoppers, we surveyed over 260 owners and managers of small-to-medium businesses in the United States. Find insights on:

  • Where SMBs will spend their holiday ad dollars
  • The influence of geotargeting
  • Which digital channels will get the most attention
  • Holiday ad spending trends 

MMA members can download a copy here.


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Calling it now: Push Notifications will go the way of social media

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Article link: https://medium.com/@BrazeTechnology/calling-it-now-push-notifications-wi...

By Myles Kleeger, President and Chief Revenue Officer

After a summer and fall packed with updates from technology giants like Google and Apple, marketers are settling into life with the new parameters for how and when to engage with users.

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Komli Social Ads Platform

Komli Media launches new Social Ads Platform powered by Adquant, creating Asia’s most comprehensive social media offering

Provides advanced Facebook ads management platform with turnkey onboarding, training, account management and technical support, all provided locally in market Komli Media, Asia Pacific’s leading digital media technology platform, announced an exclusive partnership with Adquant, a leading social advertising company and a Facebook Preferred Marketing Developer (PMD). This partnership gives Komli exclusive rights to offer the Adquant platform across the Asia Pacific region.

Using Mobile To Be More Social

By Dan Gordon - Digital Media Specialist exclusive to 7 Media Group

TargetSpot Digital Audio Benchmark and Trend Study, 2012

This year’s Digital Audio Benchmark and Trend Study unveils key new insights about the rapidly growing Digital Audio market, and further illustrates the increasing effectiveness of the platform for brand advertisers to reach and engage audiences. Key findings include the growing role of connected mobile devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers.

 


Digital to Human Persuasion: Social Monetization

Brand Believability and Spending Money  

Pontiflex Launches Self-Serve Mobile Signup Ad Platform

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Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
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