Media Effectiveness | MMA Global
  2. Local Councils
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  4. Media Effectiveness
  2. Local Councils
  3. India
  4. Media Effectiveness

Media Effectiveness

Metrics that Matter

Released: 
May, 2022
Region: 
APAC, India, Global
Members Only
MTA
ROI

Movable Middles Growth Framework (MMGF): Marketer Implementation Playbook

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This implementation playbook contains step-by-step instructions for marketers to implement the Movable Middles Growth Framework (MMGF) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Released: 
August, 2021
File Size: 
8.5 MB
Education Section: 
Best Practices, Educational Documents, Guidelines, Research
Region: 
Global

How Brands Can Make Smarter Decisions in Mobile Marketing

Strategies for Improved Media-Mix Effectiveness and Questions for Future Research

Published in the Journal of Advertising Research

Released: 
January, 2018