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Sponsormob Seeks Mobile Ad Growth in U.S. Market with Opening of Austin Office

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Sponsormob recently opened a sales office in Austin, Texas. The U.S. base of operations will focus on expanding the client base and management of current North American clients. Founded in 2006, Sponsormob is a leading provider of mobile advertising in Europe working with clients around the world. The company has grown from a staff of three in 2009 to twenty-five full-time employees today and has doubled its profitability year on year since its founding.

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Mediative Whitepaper - A Realistic View of Mobile Advertising: Benchmarks and Statistics

We are all aware that the mobile industry is experiencing a true expansion across the world, and from a Marketing point of view, this opens the door to a world of possibilities. With over 20 million cellphone owners in Canada, there clearly exists a large number of people ready to be reached by mobile advertising. Or is there? When it comes to the potential for mobile display advertising and search there are only 5.2M users in Canada who actively use their Smartphones for browsing and apps (comScore Mobilens, June 2011). This gives us some indication of why mobile advertising is not growing as fast as the mobile industry in general, despite the enormous potential of mobile marketing to connect with consumers on the go, with timely, relevant messaging when the consumer is most likely to act.

With this in mind, Mediative set out to discover as much as possible on mobile advertising – to gather intelligence on the medium, its strengths, weaknesses, opportunities and obstacles, and test the mobile platform as a communication vector for advertising. The full whitepaper covers findings from the following areas in mobile advertising:

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Future of Mobile – Microsoft Mobile Behavior and Ad Acceptance Study

The growth in Smartphone use in the US is fuelling a range of new consumer behaviors and expectations and advertisers want to know what this means for them.  But with such limited industry knowledge about consumers’ mobile advertising behaviors and expectations, it is currently difficult for advertisers to commit media budget to this platform. Microsoft Advertising commissioned research to understand mobile media consumption and advertiser opportunities among U.S. Smartphone and iPhone users, across 10 different verticals. 


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2009 Year-in-Review Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)

Given the tremendous growth of the mobile ad industry overall in 2009, we produced an industry-first snapshot 2009 Year-in-Review Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™.  

Highlights:
Sales Quick Stats

  • Brand business grew 756% (brands really embraced mobile in ’09)
  • Average deal size increased 353% year-over-year
  • Top Ten 2009 Advertising Verticals by Spend (this will likely radically change in ’10, with Pharma, auto, and retail leading the charge)
  • Non-U.S. impressions increased 117% year over year (Europe primarily drove this large increase)

Device Quick Stats

  • 357% increase in Apple OS impressions
  • 90% increase in RIM OS impressions
  • Top 5 devices on the network

This year-end summary is based on observed traffic, server log reports, etc., on our network.  Since Millennial Media is the largest mobile ad network, we anticipate much of this data is fairly representative of the mobile ad industry as a whole.

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September 2009 US Mobile Consumer Briefing: Cell Phone Ads Received and Responded To

September 2009 US Mobile Consumer Briefing:  Cellphone Ads received and Responded To

Leveraging Luth Research’s online panel, SurveySavvy™, this SavvyQuest™ omnibus survey was run from August 31 to September 4, 2009, with 996 completes. Respondents were screened so that only those who own a cell phone participated in the study. They were asked the following questions regarding their cell phone:


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MMA-Luth September 2009 US Mobile Consumer Briefing Executive Summary Mobile Advertising

Leveraging Luth Research’s online panel, SurveySavvy™, this SavvyQuest™ omnibus survey was run from August 31 to September 4, 2009, with 996 completes. Respondents were screened so that only those who own a cell phone participated in the study. They were asked the following questions regarding their cell phone:

  • Brand of current cell phone

  • Current cellular service provider

  • Number of cell phone ads responded to

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