Leveraging Luth Research’s online panel, SurveySavvy™, this SavvyQuest™ omnibus survey was run from August 31 to September 4, 2009, with 996 completes. Respondents were screened so that only those who own a cell phone participated in the study. They were asked the following questions regarding their cell phone:

• Brand of current cell phone

• Current cellular service provider

• Number of cell phone ads responded to

• How received cell phone ads responded to

• Cell phone usage to text message to company who placed ad, scanning bar code and/or used GPS

• Number of products/services purchased after receiving ad on cell phone and total amount spent