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Data Platform Audience Monetization: Why it Fails

Since the first 2 quarters of 2013 have become a clear proof of the fact, that the niche remains trendy and continuously improves its profitability levels, the 2nd half of the year looks very promising as well. According to Epom Data Center research, in particular, the dynamics will certainly remain positive, with the major swell being expected for the holiday season.


 Pricing Fluctuations

Naturally, the tracked waves in pricing in Q2-Q4, 2012, e.g. the increase of in-app inventory value for about 40% (Android) and 52% (iOS), couldn’t but be followed by a relative drop-down in 1Q, 2013 for around 24-25%, after the previous holiday season had ended.

Velti in partnership with Econsultancy publish their latest free mobile whitebook with truly actionable insight, assisting marketers to formulate an effective and accountable mobile strategy to target today’s consumers.
Combined research from leading industry statistics, primary data and analytics from Velti’s own platforms provides the latest insight into consumer preference, consumer habits and consumer devices. Also included:

New version analyzes hundreds of mobile variables in real time to automatically generate media plans that optimize ROI.

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