Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.
Key Retail Insights Include:
Retail Intelligence: How Brands Can Drive More Visits and Create a Better Consumer Experience
2017 in Review: Top Brands, Visit Trends, Consumer Habits, Shopping Preferences and More
Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released today by location intelligence company AdNear. The study analysed 4 events in Australia that were held last year: The Australian Open, T20 cricket match, Eminem Live Concert & the F1 Grand Prix. All the event venues show an increase in footfall compared to the regular days, but it is very interesting to see the analysis of the incremental count.
Australian Open saw 5x increase in footfall during the event, the highest amongst all other events, followed by the Eminem Concert which saw 4.5x footfall during the event. While the foot traffic increase in Australian Open came from males, the increase in the Eminem concert came from females that saw a 7x jump.
nu3 is an online retailer of nutrients and food supplements, which belongs to one of the biggest German incubators, Project A. nu3’s challenge was to increase sales and conversions on the website across all devices – desktop, tablet and mobile. nu3’s team needed help in understanding what improvements could benefit their site.