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APAC

Novi Digital Entertainment Pvt. Ltd. (Hotstar)

Verawom (Shanghai) Digital Marketing Co. Ltd. (China)

One97 Communications Limited

Hindustan Unilever Limited

United Spirits Limited India - a Diageo Group Company

State of the Industry 2015: Mobile Marketing in India by WARC in association with MMA

Marketers in India appreciate the importance of mobile but a significant number of respondents lamented the lack of reliable performance metrics as as per the joint research conducted by Warc and the Mobile Marketing Association. A qualitative analysis of comments from those surveyed suggested that a lack of marketer education was also a hindrance, with concerns ranging from a lack of technical understanding to a dearth of proven methods for delivering effective campaigns.

Released: 
September, 2015
Education Section: 
Region: 

Talking Data (China)

Unionpay (China)

Singapore, 15 July 2015 : Near, the location intelligence company, today unveiled its research on The Great Singapore Sale 2015. One of the key findings was that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.

Submitter's Company: 
Near
Member Mention: 

Ping Coo (China)