As a subsidiary company of China UnionPay, UnionPay Smart was established in 2012. Relying on the huge data resources of China UnionPay at home and abroad, UnionPay Smart has built a one-stop service platform based on consumer data and keep improving it, which provides UnionPay and its partners with various big-data application solutions in industry analysis, business decision-making, digital marketing and business strategy. Two core business of UnionPay Smart are digital marketing and smart finance.