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August 12-14 | MGM Grand, Las Vegas
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
January, 2024
File Size: 
815 KB
A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
January, 2024
Education Section: 

Tuesday, January 30, 2024 - 12:00pm to 12:30pm GMT

In a world where technology is redefining the future of marketing and advertising, staying ahead of the game isn't just an option; it's a necessity. That's why we're teaming up with ANALYTIC PARTNERS to bring together a group of industry experts who will help guide you through the labyrinth of trends and innovations.
Our lineup includes:

Head of Group Media
Deutsche Telekom
Head of DACH
Analytic Partners
Managing Director
Executive Chair
MMA Germany
Webinar Sponsor:

MMA’s Decoding AI for Marketer Training

Member Company: 

As the Founder of a thriving company in the fast-paced world of digital marketing, I have witnessed firsthand the transformative power of performance and affiliate marketing. These dynamic landscapes are constantly evolving, and staying ahead of the curve is not just a business strategy; it's a necessity. In this article, we will delve into the top 5 future-looking trends in performance and affiliate marketing, shedding light on the innovations that will shape the industry in the years to come.

Authored by: Nabajit Nath, Blis Head of Sales, India

In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly.

Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of Awareness, Consideration, and Purchase.