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IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
New Guidelines Will Simplify Development of Mobile Advertising
Content Tags (Deprecated):
interactive
Creative
Mobile Phone Creative Guidelines
Ad Units
UMAP V 2.0
Member Mention:
MMA
Mobile Marketing Association
Anna Bager
Michael Becker
IAB
Interactive Advertising Bureau
News Type:
MMA Press Release
