push notification | MMA Global

Web Push Is Here: The Marketing Channel That’s Been Missing

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Appboy
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Web push notifications are here. Learn why web push notifications are significant for marketers and how you can use them to boost your customer outreach.
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Halfbrick and OtherLevels Keeping Mobile Gamers Engaged

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SAN FRANCISCO – Globally-renowned game developer Halfbrick is joining forces with OtherLevels, a leader in analytics and retargeting for push, SMS and mobile email messaging, to maximize the value of its audience. Halfbrick is using OtherLevels’ analytics to boost engagement and monetization within its mobile apps by measuring push notifications in 13 languages, across 24 time zones.

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Split Testing and Retargeting: The Power to Boost Conversions Year-Round

Back in 2010, even with all the recession-fueled belt-tightening, retailers were delighted to find that holiday sales had jumped 5.5% between early November and Christmas Eve.

That was the best news retailers could have gotten after widespread economic pain drove down end-of-year sales in the previous two holiday seasons. Sales during the 2011 holidays saw another bump, of 4.1%. And this year analysts are expecting yet another increase, to a record $568.1 billion.

Good Push Index Verifies Strong Consumer Response to Push Notifications

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