Good Push Index Verifies Strong Consumer Response to Push Notifications | MMA Global

Good Push Index Verifies Strong Consumer Response to Push Notifications

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Urban Airship’s second study uses larger data sample and engagement algorithm to provide mobile marketers with Good Push messaging benchmarks


PORTLAND, Ore. – November 8, 2012 Urban Airship, the leading provider of high-performance push messaging to build relationships with connected consumers, today shared results of a second and broader Good Push Index study that verifies the effective use of push notifications more than doubles four-month app user retention rates and nearly quintuples engagement. To offer mobile marketers additional insights to benchmark and improve mobile messaging efforts, Urban Airship partnered with analytics expert Joy Liuzzo of Wave Collapse to develop an algorithm categorizing apps’ push messaging practices as garnering either High, Average or Low Push Engagement.


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