Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | EMEA | 820.9 |
| 2 | Vodafone | EMEA | 187.2 |
| 3 | STC Group | EMEA | 176.7 |
| 4 | The Coca-Cola Company | EMEA | 170.8 |
| 5 | Miral Asset Management | EMEA | 165.3 |
| 6 | DIMES | EMEA | 165.1 |
| 7 | McDonald's | EMEA | 142.9 |
| 8 | Narcotics Anonymous | EMEA | 125.0 |
| 9 | The Walt Disney Company | EMEA | 118.4 |
| 10 | L'Oréal | EMEA | 116.3 |
| 11 | Yum! Brands | EMEA | 112.2 |
| 12 | PepsiCo | EMEA | 110.1 |
| 13 | Affinity | EMEA | 92.5 |
| 14 | Koton | EMEA | 87.8 |
| 15 | Yedioth Ahronoth | EMEA | 82.5 |
| 16 | Reckitt | EMEA | 80.9 |
| 17 | du | EMEA | 80.3 |
| 18 | Nando's | EMEA | 80.2 |
| 18 | Shoprite Holdings | EMEA | 80.2 |
| 18 | Tiger Brands | EMEA | 80.2 |
| 21 | Johnson & Johnson | EMEA | 78.6 |
| 22 | ByteDance | EMEA | 76.3 |
| 23 | Yapı Kredi | EMEA | 68.1 |
| 24 | Digicel | EMEA | 64.2 |
| 24 | MultiChoice | EMEA | 64.2 |
| 26 | Aksigorta | EMEA | 57.5 |
| 27 | GMG | EMEA | 56.2 |
| 28 | Redefine Meat | EMEA | 54.3 |
| 29 | İşbank | EMEA | 53.8 |
| 30 | Koç Holding | EMEA | 53.1 |
| 31 | Amazon | EMEA | 52.2 |
| 31 | KIRKBI | EMEA | 52.2 |
| 33 | Dot Incorporation | EMEA | 50.0 |
| 33 | La Societé Protectrice des Animaux | EMEA | 50.0 |
| 35 | Aramco | EMEA | 48.2 |
| 35 | Mondelēz International | EMEA | 48.2 |
| 35 | Yaqoot | EMEA | 48.2 |
| 38 | Distell | EMEA | 48.1 |
| 39 | Santa Monica Travel & Tourism | EMEA | 47.5 |
| 40 | TEKNOSA | EMEA | 46.0 |
| 41 | Visa | EMEA | 44.2 |
| 42 | Eti | EMEA | 44.1 |
| 42 | Heineken | EMEA | 44.1 |
| 44 | Akbank | EMEA | 41.5 |
| 45 | Sanofi | EMEA | 41.1 |
| 46 | Government of Qatar | EMEA | 40.2 |
| 46 | Government of United Arab Emirates | EMEA | 40.2 |
| 46 | Kinokuniya | EMEA | 40.2 |
| 46 | Stellantis | EMEA | 40.2 |
| 46 | Titan Company | EMEA | 40.2 |
| 51 | Bayer Group | EMEA | 40.1 |
| 51 | Normandien Farms | EMEA | 40.1 |
| 51 | Omnisient | EMEA | 40.1 |
| 51 | Silvertree Holdings | EMEA | 40.1 |
| 51 | Vestel | EMEA | 40.1 |
| 56 | Allianz | EMEA | 39.0 |
| 57 | Domino's | EMEA | 38.2 |
| 58 | Walmart | EMEA | 36.1 |
| 59 | Boyner | EMEA | 34.0 |
| 59 | Vivendi | EMEA | 34.0 |
| 61 | Emirates NBD | EMEA | 33.8 |
| 62 | Samsung | EMEA | 32.6 |
| 63 | Almarai | EMEA | 32.1 |
| 63 | Nestlé | EMEA | 32.1 |
| 63 | Saudi Post | EMEA | 32.1 |
| 66 | Geely | EMEA | 30.0 |
| 67 | Evyap | EMEA | 29.5 |
| 68 | etisalat by e& | EMEA | 28.1 |
| 68 | SRMG | EMEA | 28.1 |
| 70 | 4PLAY | EMEA | 25.0 |
| 71 | Eczacıbaşı Tüketim Ãœrünleri | EMEA | 24.8 |
| 72 | LOGI Energy | EMEA | 24.1 |
| 72 | Mashreq | EMEA | 24.1 |
| 72 | MTN Group | EMEA | 24.1 |
| 72 | Pioneer Foods | EMEA | 24.1 |
| 76 | Accor | EMEA | 22.0 |
| 77 | Government of Saudi Arabia | EMEA | 20.1 |
| 78 | sahibinden.com | EMEA | 20.0 |
| 78 | Trendyol Group | EMEA | 20.0 |
| 80 | NEOHUB | EMEA | 17.0 |
| 81 | İstanbul Grand Airport | EMEA | 16.8 |
| 82 | Türkiye İş Bankası | EMEA | 16.5 |
| 83 | Marriott International | EMEA | 16.1 |
| 83 | Saudi Esports Federation | EMEA | 16.1 |
| 85 | Barclays | EMEA | 16.0 |
| 85 | BMW | EMEA | 16.0 |
| 85 | RE/MAX | EMEA | 16.0 |
| 85 | Standard Bank | EMEA | 16.0 |
| 89 | San Francisco Travel Association | EMEA | 13.5 |
| 90 | Guideposts | EMEA | 12.3 |
| 91 | Eczacıbaşı | EMEA | 12.0 |
| 91 | Government of South Africa | EMEA | 12.0 |
| 91 | Sabancı Holding | EMEA | 12.0 |
| 94 | Hyundai Motor Group | EMEA | 9.2 |
| 95 | Arzum | EMEA | 8.5 |
| 95 | fizy | EMEA | 8.5 |
| 97 | Capitec Bank | EMEA | 8.0 |
| 97 | iLab Ventures | EMEA | 8.0 |
| 97 | Kraft Heinz Company | EMEA | 8.0 |
| 97 | Namibia Breweries Limited | EMEA | 8.0 |
| 97 | RAKBANK | EMEA | 8.0 |
| 97 | Ubuntu-Botho Investments | EMEA | 8.0 |
| 97 | Virgin Group | EMEA | 8.0 |
| 104 | The Ford Motor Company | EMEA | 5.0 |
| 105 | Aviram Family Foundation | EMEA | 4.2 |
| 105 | Bloomberg | EMEA | 4.2 |
| 105 | DeFacto | EMEA | 4.2 |
| 105 | Procter & Gamble | EMEA | 4.2 |
| 109 | Aujan Group | EMEA | 4.0 |
| 109 | Banvit | EMEA | 4.0 |
| 109 | Bilyoner | EMEA | 4.0 |
| 109 | BrandMapp | EMEA | 4.0 |
| 109 | Bundle News | EMEA | 4.0 |
| 109 | Colgate-Palmolive Company | EMEA | 4.0 |
| 109 | Garanti BBVA | EMEA | 4.0 |
| 109 | Global Village | EMEA | 4.0 |
| 109 | Haleon | EMEA | 4.0 |
| 109 | Kerevitaş | EMEA | 4.0 |
| 109 | LC Waikiki | EMEA | 4.0 |
| 109 | Liberty Media Corporation | EMEA | 4.0 |
| 109 | Mattel | EMEA | 4.0 |
| 109 | Ooredoo | EMEA | 4.0 |
| 109 | PayU | EMEA | 4.0 |
| 109 | Salam | EMEA | 4.0 |
| 109 | Shield Chemicals | EMEA | 4.0 |
| 109 | Subway | EMEA | 4.0 |
| 109 | The Beverage Company | EMEA | 4.0 |
| 109 | Turkcell | EMEA | 4.0 |