MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - EMEA 2022

L'Oréal


Overall Rank: 10
Points: 116.3
Awards Won: 33
Finalist(s) Achieved: 17

Best in Show(s) Won: 0
Gold(s) Won: 5
Silver(s) Won: 18
Bronze(s) Won: 10
Region: EMEA

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce

Maybelline

L'Oréal

INCA

Indonesia

Instant Impact

Smarties Indonesia

Finalist

Transforming Multiple Shades of Daring

Maybelline

L'Oréal

Circus Digital

Vietnam

Social Media Marketing

Smarties APAC

Bronze

How Maybelline turns audience into consumers through videos on TikTok

Maybelline

L'Oréal

Wavemaker

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce

Maybelline

L'Oréal

AdColony

Indonesia

Instant Impact

Smarties Indonesia

Finalist

Ready Set Retinol

Kiehl's

L'Oréal

Mercury

Indonesia

Spatial Technology

Smarties Indonesia

Silver

Transforming Multiple Shades of Daring

Maybelline

L'Oréal

Circus Digital

Vietnam

Creator / Influencer Marketing

Smarties Vietnam

Silver

How Maybelline turns audience into consumers through videos on TikTok

Maybelline

L'Oréal

Wavemaker

Indonesia

Short or Long Form Video

Smarties X

Bronze

TRANSFORMING MULTIPLE SHADES OF DARING

Maybelline

L'Oréal

Circus Digital

Vietnam

Creator / Influencer Marketing

Smarties X

Bronze

How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce

Maybelline

L'Oréal

Google

Indonesia

Instant Impact

Smarties Indonesia

Finalist

How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce

Maybelline

L'Oréal

TikTok

Indonesia

Instant Impact

Smarties Indonesia

Finalist

Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads

Maybelline

L'Oréal

INCA

Indonesia

Instant Impact, Creator / Influencer Marketing

Smarties Indonesia

Silver, Finalist

Transforming Multiple Shades of Daring

Maybelline

L'Oréal

TikTok

Vietnam

Social Media Marketing

Smarties APAC

Bronze

How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce

Maybelline

L'Oréal

Meta

Indonesia

Instant Impact

Smarties Indonesia

Finalist

Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads

Maybelline

L'Oréal

TikTok

Indonesia

Instant Impact, Creator / Influencer Marketing

Smarties Indonesia

Silver, Finalist

Transforming Multiple Shades of Daring

Maybelline

L'Oréal

TikTok

Vietnam

Creator / Influencer Marketing

Smarties Vietnam

Silver

TRANSFORMING MULTIPLE SHADES OF DARING

Maybelline

L'Oréal

TikTok

Vietnam

Creator / Influencer Marketing

Smarties X

Bronze

#TiktokMadeMeBuyIt

L'Oréal

L'Oréal

OMD

Turkey

Social Media Marketing, Social / Influencer Commerce, Integrated Ecommerce Innovation, Creator / Influencer Marketing

Smarties Turkey

Gold (3), Silver

Content Pro

L'Oréal

L'Oréal

4129Grey

Turkey

Social / Influencer Commerce, Integrated Ecommerce Innovation

Smarties Turkey

Gold, Silver

Transforming Multiple Shades of Daring

Maybelline

L'Oréal

XYZ SAIGON

Vietnam

Social Media Marketing

Smarties APAC

Bronze

Delivering E-commerce results with CPAS

L'Oréal

L'Oréal

Wavemaker

India

O2O / New Retail / Innovative Sales Channels

Smarties India

Silver

Wakeup Makeup

Maybelline

L'Oréal

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties India

Finalist

Social Commerce

L'Oréal

L'Oréal

Wavemaker

India

Social / Influencer Commerce, Social Impact Marketing

Smarties India

Silver, Finalist

World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O

Matrix

L'Oréal

Wavemaker

India

Customer Experience (CX)

Smarties India

Bronze

Chroma Absolu VR Activation

Kérastase

L'Oréal

Wavemaker

India

Spatial Technology

Smarties India

Silver

How Maybelline turns audience into consumers through videos on TikTok

Maybelline

L'Oréal

TikTok

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce

Maybelline

L'Oréal

Wavemaker

Indonesia

Instant Impact

Smarties Indonesia

Finalist

Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads

Maybelline

L'Oréal

Wavemaker

Indonesia

Instant Impact, Creator / Influencer Marketing

Smarties Indonesia

Silver, Finalist

Saving salon community while driving growth in salon business

L'Oréal

L'Oréal

Wavemaker

Indonesia

Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Gold, Silver (2), Bronze

Ready Set Retinol

Kiehl's

L'Oréal

REDComm

Indonesia

Spatial Technology

Smarties Indonesia

Silver

ImPerfection Campaign - Turning societal image of Perfection upside down

La Roche-Posay

L'Oréal

Dentsu Creative

Vietnam

Customer Life-Cycle Marketing

Smarties Vietnam

Finalist

Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month

La Roche-Posay

L'Oréal

Dentsu Creative

Vietnam

Customer Experience (CX)

Smarties Vietnam

Finalist

Transforming Multiple Shades of Daring

Maybelline

L'Oréal

XYZ SAIGON

Vietnam

Creator / Influencer Marketing

Smarties Vietnam

Silver

How Men Increased L’Oréal’s Sales During A Crisis

L'Oréal

L'Oréal

UM

United Arab Emirates

Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing

Smarties MENA

Silver (2), Finalist

How Maybelline turns audience into consumers through videos on TikTok

Maybelline

L'Oréal

TikTok

Indonesia

Short or Long Form Video

Smarties X

Bronze

TRANSFORMING MULTIPLE SHADES OF DARING

Maybelline

L'Oréal

XYZ SAIGON

Vietnam

Creator / Influencer Marketing

Smarties X

Bronze

Paywall Down

L'Oréal

L'Oréal

WMcCann

Brazil

Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Inovação (Experimental / Innovation Technology)

Smarties Brazil

Silver, Finalist