Nestlé

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
From Farm to Mind	Nescafé	Nestlé	Digitas	Vietnam	Social Impact Marketing, Cross Platform - All Media	Smarties Vietnam	Finalist (2)
Tarot Ca phe	Nescafé	Nestlé	Digitas	Vietnam	Customer Experience (CX), User Experience (UX) & Design	Smarties APAC	Silver, Bronze
Tarot Ca phe	Nescafé	Nestlé	Digitas	Vietnam	Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX)	Smarties Vietnam	Gold, Silver, Bronze
From Farm to Mind	Nescafé	Nestlé	Zenith	Vietnam	Social Impact Marketing, Cross Platform - All Media	Smarties Vietnam	Finalist (2)
Tarot Ca phe	Nescafé	Nestlé	Digitas	Vietnam	Customer Experience (CX), Personalization	Smarties X	Silver, Bronze
Adamak Campaign	Nestlé	Nestlé	dentsu	Turkey	Sustainability (Brand & Product & Initiative)	Smarties Turkey	Silver
Keep continue, who can hold you now!	Nescafé	Nestlé	dentsu	Turkey	Brand Experience	Smarties Turkey	Bronze
Kiddi-fy Your Own Tet	Milo	Nestlé	Zenith	Vietnam	Experimental / Innovation Technology, Personalization	Smarties APAC	Finalist (2)
Tarot Ca phe	Nescafé	Nestlé	Zenith	Vietnam	Customer Experience (CX), User Experience (UX) & Design	Smarties APAC	Silver, Bronze
Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times	Bear Brand	Nestlé	Ogilvy	Indonesia	Cross Platform - All Media	Smarties Indonesia	Finalist
Nescafé Indonesia Goes Granular To Beat Local Coffee Giants	Nescafé	Nestlé	dentsu	Indonesia	Data Insights, Personalization	Smarties Indonesia	Bronze, Finalist
360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima	Wyeth Nutrition	Nestlé	Finch	Indonesia	Short or Long Form Video	Smarties Indonesia	Silver
Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey	Wyeth Nutrition	Nestlé	Ogilvy	Indonesia	Search	Smarties Indonesia	Finalist
S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning	Wyeth Nutrition	Nestlé	dentsu	Indonesia	Instant Impact	Smarties Indonesia	Bronze
S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker	Wyeth Nutrition	Nestlé	dentsu	Indonesia	User Experience (UX) & Design	Smarties Indonesia	Silver
Sport is a Great Equaliser	Milo	Nestlé	Zenith	Vietnam	Diversity  &  Inclusion	Smarties Vietnam	Gold
Scratch to Win	Milo	Nestlé	Zenith	Vietnam	Instant Impact	Smarties Vietnam	Finalist
Green Tet: Disrupting a thousand-year tradition with Sustainability	Nestlé	Nestlé	Zenith	Vietnam	Social Impact Marketing	Smarties Vietnam	Silver
Tarot Ca phe	Nescafé	Nestlé	Zenith	Vietnam	Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX)	Smarties Vietnam	Gold, Silver, Bronze
From Farm to Mind	Nescafé	Nestlé	Publicis	Vietnam	Social Impact Marketing, Cross Platform - All Media	Smarties Vietnam	Finalist (2)
Tarot Ca phe	Nescafé	Nestlé	Zenith	Vietnam	Customer Experience (CX), Personalization	Smarties X	Silver, Bronze
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy	MILO	Nestlé	InMobi	Indonesia	Instant Impact	Smarties APAC	Bronze
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share	Bear Brand	Nestlé	Digital Turbine	Philippines	Programmatic	Smarties APAC	Finalist
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy	MILO	Nestlé	Grivy	Indonesia	Instant Impact	Smarties APAC	Bronze
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases	Wyeth Nutrition	Nestlé	InMobi	Philippines	Data Insights	Smarties APAC	Bronze
A Tummy Celebration Success with Programmatic OTT	Nestlé Lactogrow	Nestlé	Magnite	Indonesia	Programmatic	Smarties Indonesia	Finalist
S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions	Wyeth Nutrition	Nestlé	InMobi	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Silver
The Perfect Marriage of Technology & Content	Bear Brand	Nestlé	Whisper Media	Indonesia	Experimental / Innovation Technology	Smarties Indonesia	Finalist
Bringing Saigon Streets Home During Covid-19 Lockdown	Nestlé	Nestlé	Admicro	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Finalist
Adamak Campaign	Nestlé	Nestlé	Dentsu Creative	Turkey	Sustainability (Brand & Product & Initiative)	Smarties Turkey	Silver
Keep continue, who can hold you now!	Nescafé	Nestlé	Dentsu Creative	Turkey	Brand Experience	Smarties Turkey	Bronze
NE’APP	NESCAFÉ	Nestlé	dentsu	Turkey	Product / Service Launch	Smarties Turkey	Bronze
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share	Bear Brand	Nestlé	OPENMIND	Philippines	Programmatic	Smarties APAC	Finalist
Breaking market share records through first-in-the-category AR Edutainment filters	Chuckie	Nestlé	NuWorks Interactive Labs	Philippines	Brand Experience, XR Technology - (AR/VR/MR)	Smarties APAC	Silver, Finalist
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy	MILO	Nestlé	dentsu	Indonesia	Instant Impact	Smarties APAC	Bronze
Experience To Go Further	MILO	Nestlé	Ogilvy	Vietnam	User Experience (UX) & Design	Smarties APAC	Finalist
Kiddi-fy Your Own Tet	Milo	Nestlé	Ogilvy	Vietnam	Experimental / Innovation Technology, Personalization	Smarties APAC	Finalist (2)
Tarot Ca phe	Nescafé	Nestlé	Publicis	Vietnam	Customer Experience (CX), User Experience (UX) & Design	Smarties APAC	Silver, Bronze
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases	Wyeth Nutrition	Nestlé	OPENMIND	Philippines	Data Insights	Smarties APAC	Bronze
Back To School AR Filter	Dancow	Nestlé	Wunderman Thompson	Indonesia	Social Media Marketing	Smarties Indonesia	Finalist
Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times	Bear Brand	Nestlé	dentsu	Indonesia	Cross Platform - All Media	Smarties Indonesia	Finalist
Nutritods Gets a Brand Boost with Augmented Reality	Dancow	Nestlé	Digital Turbine	Indonesia	Programmatic, Instant Impact	Smarties Indonesia	Silver, Finalist
Nescafé Indonesia Goes Granular To Beat Local Coffee Giants	Nescafé	Nestlé	Ad-Lib.io	Indonesia	Data Insights, Personalization	Smarties Indonesia	Bronze, Finalist
A Tummy Celebration Success with Programmatic OTT	Nestlé Lactogrow	Nestlé	dentsu	Indonesia	Programmatic	Smarties Indonesia	Finalist
360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima	Wyeth Nutrition	Nestlé	dentsu	Indonesia	Short or Long Form Video	Smarties Indonesia	Silver
Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey	Wyeth Nutrition	Nestlé	dentsu	Indonesia	Search	Smarties Indonesia	Finalist
S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions	Wyeth Nutrition	Nestlé	dentsu	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Silver
The Perfect Marriage of Technology & Content	Bear Brand	Nestlé	dentsu	Indonesia	Experimental / Innovation Technology	Smarties Indonesia	Finalist
S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning	Wyeth Nutrition	Nestlé	Ogilvy	Indonesia	Instant Impact	Smarties Indonesia	Bronze
S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker	Wyeth Nutrition	Nestlé	Ogilvy	Indonesia	User Experience (UX) & Design	Smarties Indonesia	Silver
Sport is a Great Equaliser	Milo	Nestlé	Ogilvy	Vietnam	Diversity  &  Inclusion	Smarties Vietnam	Gold
Scratch to Win	Milo	Nestlé	Ogilvy	Vietnam	Instant Impact	Smarties Vietnam	Finalist
Bringing Saigon Streets Home During Covid-19 Lockdown	Nestlé	Nestlé	Ogilvy	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Finalist
More the scan, more the reward	Milo	Nestlé	Adtima	Vietnam	Instant Impact, Experimental / Innovation Technology	Smarties Vietnam	Silver, Finalist
Green Tet: Disrupting a thousand-year tradition with Sustainability	Nestlé	Nestlé	Ogilvy	Vietnam	Social Impact Marketing	Smarties Vietnam	Silver
Tarot Ca phe	Nescafé	Nestlé	Publicis	Vietnam	Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX)	Smarties Vietnam	Gold, Silver, Bronze
From Farm to Mind	Nescafé	Nestlé	Publicis	Vietnam	Social Impact Marketing, Cross Platform - All Media	Smarties Vietnam	Finalist (2)
Tarot Ca phe	Nescafé	Nestlé	Publicis	Vietnam	Customer Experience (CX), Personalization	Smarties X	Silver, Bronze
I Want Nestlé	Nestlé	Nestlé	Ogilvy Consulting	Brazil	Geração de Leads (Lead Generation)	Smarties Brazil	Finalist