| Overall Rank: | 1 |
| Points: | 820.9 |
| Awards Won: | 176 |
| Finalist(s) Achieved: | 104 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 47 |
| Silver(s) Won: | 76 |
| Bronze(s) Won: | 53 |
| Region: | EMEA |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Beautiful When Clean | Cif | Unilever | PHD | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Gold, Silver |
Beautiful When Clean | Cif | Unilever | Titrifikir | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Gold, Silver |
Pleasure House | Magnum | Unilever | Golin | Turkey | Brand Experience | Smarties Turkey | Bronze |
Beautiful When Clean | Cif | Unilever | Zon | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Gold, Silver |
Change for the better | LUX | Unilever | 1989 | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Change for the better | LUX | Unilever | 1989 | Vietnam | XR Technology – (AR/VR/MR) | Smarties X | Bronze |
AXE Spreads Love and Pride | AXE | Unilever | LOLA MullenLowe | UK | Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing | Smarties EMEA | Gold, Bronze, Finalist (2) |
Spotify 3D ASMR | Knorr | Unilever | PHD | Turkey | Audio / Voice / Sonic Branding | Smarties EMEA | Silver |
#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign | OMO | Unilever | PHD | Turkey | Experimental / Innovation Technology, Sustainability (Brand & Product & Initiative), Real Time Marketing | Smarties EMEA | Silver, Finalist (2) |
#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign | OMO | Unilever | PHD | Turkey | Experimental / Innovation Technology, Real Time Marketing | Smarties Turkey | Bronze, Finalist |
Iftar Time Knorr Time | Knorr | Unilever | Pixiu Digital | Turkey | Geo Targeting, Real Time Marketing | Smarties Turkey | Bronze (2) |
Loyalty Journey with Data Collection Calendar Launch | Algida | Unilever | Standby Creative Group | Turkey | Lead Generation | Smarties Turkey | Finalist |
Pleasure House | Magnum | Unilever | PHD | Turkey | Brand Experience | Smarties Turkey | Bronze |
The Story of Numbers | Cif | Unilever | nabulu | Turkey | Social Media Marketing, Creator / Influencer Marketing | Smarties Turkey | Silver, Finalist |
Beautiful When Clean | Cif | Unilever | Sobraz | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Gold, Silver |
Spotify 3D ASMR | Knorr | Unilever | PHD | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Finalist |
Winner Winner Chicken Dinner | Algida / KFC | Unilever | Publishme | Turkey | Partnerships Marketing, Gaming, Gamification & E-Sports, Instant Impact, Integrated Ecommerce Innovation | Smarties Turkey | Gold, Silver (2), Bronze |
Putting Commerce in Social Commerce | Comfort | Unilever | Always Marketing | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Change for the better | LUX | Unilever | Fision | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Closeup Earns the Right to Play with Mobile Gamers | Closeup | Unilever | GroupM | Philippines | Gaming, Gamification & E-Sports, Metaverse | Smarties APAC | Finalist (2) |
#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat | Vaseline | Unilever | Mindshare | Indonesia | Diversity & Inclusion, Product / Service Launch | Smarties Indonesia | Silver, Finalist |
Rambutku, Mahkotaku | Dove | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | PT Wira Pamungkas Pariwara | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Dirt for Good (China) | OMO | Unilever | UNITE | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
"Fearless 1980†Digital Collectibles | Clear | Unilever | GroupM | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Yazle Clear 2022 | Clear | Unilever | PHD | United Arab Emirates | Sustainability (Brand & Product & Initiative) | Smarties MENA | Finalist |
Change for the better | LUX | Unilever | Fision | Vietnam | XR Technology – (AR/VR/MR) | Smarties X | Bronze |
Director Mix/Coda | Magnum | Unilever | Standby Creative Group | Turkey | Data Insights | Smarties X | Silver |
Vim Black | Vim | Unilever | Lowe Lintas | India | Short or Long Form Video | Smarties X | Gold |
Yumoş Sıkılıyor | Yumoş | Unilever | Wunderman Thompson | Turkey | Product / Service Launch, Creator / Influencer Marketing | Smarties X | Silver, Finalist |
Plant Power | Dove | Unilever | Initiative | Brazil | Lançamento de Produto / Serviço (Product / Service Launch), Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , VÃdeo (Video Advertising / AR / VR / MR) | Smarties Brazil | Finalist (3) |
Contextual gondolas, moving away from typical e-commerce aisles | Unilever | Unilever | Initiative | Colombia | Geolocalización (Geotargeting) | Smarties Hispanic LATAM | Finalist |
Director Mix/Coda | Magnum | Unilever | Turkey | Data Insights, Lead Generation, Personalization | Smarties Turkey | Silver (2), Finalist | |
Pleasure House | Magnum | Unilever | PPR | Turkey | Brand Experience | Smarties Turkey | Bronze |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Yellow AI | India | Short or Long Form Video | Smarties APAC | Bronze |
Game Stamina Ka | Boost | Unilever | MX TakaTak | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
Game Stamina Ka | Boost | Unilever | MX TakaTak | India | Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties India | Gold, Silver, Finalist (2) |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Disney+ Hotstar | India | Experimental / Innovation Technology | Smarties India | Finalist |
Complete 8 on Lockscreen | Pepsodent | Unilever | Glance | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Disney+ Hotstar | India | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
Director Mix/Coda | Magnum | Unilever | Standby Creative Group | Turkey | Data Insights, Lead Generation, Personalization | Smarties EMEA | Gold, Silver (2) |
AXE Spreads Love and Pride | AXE | Unilever | Snap Inc | UK | Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing | Smarties EMEA | Gold, Bronze, Finalist (2) |
Director Mix/Coda | Magnum | Unilever | Standby Creative Group | Turkey | Data Insights, Lead Generation, Personalization | Smarties Turkey | Silver (2), Finalist |
Pleasure House | Magnum | Unilever | Colors | Turkey | Brand Experience | Smarties Turkey | Bronze |
#CornettoCONEfessions | Cornetto | Unilever | Philippines | Creator / Influencer Marketing | Smarties APAC | Finalist | |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Disney+ Hotstar | India | Short or Long Form Video | Smarties APAC | Bronze |
Putting Commerce in Social Commerce | Comfort | Unilever | TFT | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Game Stamina Ka | Boost | Unilever | Nazara Technologies | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
Change for the better | LUX | Unilever | Motix | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience | Selecta | Unilever | InMobi | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Game Stamina Ka | Boost | Unilever | Nazara Technologies | India | Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties India | Gold, Silver, Finalist (2) |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Yellow AI | India | Experimental / Innovation Technology | Smarties India | Finalist |
Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign | Pond's | Unilever | Digital Turbine | Indonesia | Customer Experience (CX), Short or Long Form Video | Smarties Indonesia | Gold, Finalist |
Planet Pizza Campaign Dishes Out Delicious Food & Market Figures | Royco | Unilever | Digital Turbine | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | Digital Turbine | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt | Paddle Pop | Unilever | InMobi | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Complete 8 on Lockscreen | Pepsodent | Unilever | InMobi | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Return of Viennetta | Viennetta | Unilever | InMobi | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Bronze |
Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program | Bango / Royco | Unilever | InMobi | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Finalist |
"Fearless 1980†Digital Collectibles | Clear | Unilever | SMT | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range | Closeup | Unilever | InMobi | Egypt | Experimental / Innovation Technology | Smarties MENA | Gold |
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising | Rexona | Unilever | Silverpush | Egypt | Real Time Marketing | Smarties MENA | Finalist |
Yazle Clear 2022 | Clear | Unilever | SeenThis | United Arab Emirates | Sustainability (Brand & Product & Initiative) | Smarties MENA | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Yellow AI | India | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
Game Stamina Ka | Boost | Unilever | Nazara Technologies | India | Cross Platform - Digital Only, Diversity & Inclusion, Gaming, Gamification & E-Sports | Smarties X | Silver (3) |
Change for the better | LUX | Unilever | Motix | Vietnam | XR Technology – (AR/VR/MR) | Smarties X | Bronze |
Thumbstopping Beauty Biases | Dove | Unilever | Bobble AI | India | Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties X | Gold (3) |
B2B app reaches a new SHIKHAR(Peak) !!! | Shikhar | Unilever | Firework | India | Real Time Marketing | Smarties X | Bronze |
Vim Black | Vim | Unilever | BoltD | India | Short or Long Form Video | Smarties X | Gold |
Contextual gondolas, moving away from typical e-commerce aisles | Unilever | Unilever | Rappi | Colombia | Geolocalización (Geotargeting) | Smarties Hispanic LATAM | Finalist |
Dirt For Good | OMO | Unilever | Titrifikir | Turkey | Sustainability (Brand & Product & Initiative), Brand Purpose/Activism, Social Impact Marketing | Smarties EMEA | Silver (2), Finalist |
Refil | Omo | Unilever | Zon IME-Project Management | Turkey | Sustainability (Brand & Product & Initiative) | Smarties EMEA | Finalist |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights, Lead Generation, Personalization | Smarties EMEA | Gold, Silver (2) |
AXE Spreads Love and Pride | AXE | Unilever | Mindshare | UK | Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing | Smarties EMEA | Gold, Bronze, Finalist (2) |
Spotify 3D ASMR | Knorr | Unilever | Digital Turbine | Turkey | Audio / Voice / Sonic Branding | Smarties EMEA | Silver |
#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign | OMO | Unilever | RealWorks | Turkey | Experimental / Innovation Technology, Sustainability (Brand & Product & Initiative), Real Time Marketing | Smarties EMEA | Silver, Finalist (2) |
#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign | OMO | Unilever | RealWorks | Turkey | Experimental / Innovation Technology, Real Time Marketing | Smarties Turkey | Bronze, Finalist |
Axe Etkisi | AXE | Unilever | OLIVER | Turkey | Short or Long Form Video, Brand Experience, Product / Service Launch, Partnerships Marketing, Social / Influencer Commerce, Creator / Influencer Marketing | Smarties Turkey | Gold, Silver (4), Finalist |
Changing Algida Ice Creams as the Weather Changes | Algida | Unilever | PHD | Turkey | Geo Targeting, Real Time Marketing | Smarties Turkey | Silver (2) |
Cross Brands Data Partnership w Hopi | Algida | Unilever | PHD | Turkey | Partnerships Marketing | Smarties Turkey | Finalist |
Dirt For Good | OMO | Unilever | Titrifikir | Turkey | Social Impact Marketing, Sustainability (Brand & Product & Initiative), Brand Purpose/Activism | Smarties Turkey | Gold, Silver, Bronze |
'Hair Care Day'' First Time In Livestream Shopping | Dove | Unilever | Pik Kreatif | Turkey | Live (Streaming) E-Commerce, Social / Influencer Commerce | Smarties Turkey | Gold, Silver |
Rocket Sky E-commerce | Dove | Unilever | Titrifikir | Turkey | Partnerships Marketing | Smarties Turkey | Finalist |
Iftar Time Knorr Time | Knorr | Unilever | PHD | Turkey | Geo Targeting, Real Time Marketing | Smarties Turkey | Bronze (2) |
Innovative Data Collection and Precision Marketing Roadmap | Unilever | Unilever | PHD | Turkey | Data Insights, Personalization | Smarties Turkey | Bronze (2) |
Loyalty Journey with Data Collection Calendar Launch | Algida | Unilever | PHD | Turkey | Lead Generation | Smarties Turkey | Finalist |
Mac&Cheese - Pasta that makes you smile | Knorr | Unilever | PHD | Turkey | Product / Service Launch | Smarties Turkey | Finalist |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights, Lead Generation, Personalization | Smarties Turkey | Silver (2), Finalist |
Pleasure House | Magnum | Unilever | MullenLowe | Turkey | Brand Experience | Smarties Turkey | Bronze |
Refil | Omo | Unilever | Zon IME-Project Management | Turkey | Sustainability (Brand & Product & Initiative), Brand Purpose/Activism | Smarties Turkey | Bronze, Finalist |
The Story of Numbers | Cif | Unilever | PHD | Turkey | Social Media Marketing, Creator / Influencer Marketing | Smarties Turkey | Silver, Finalist |
Beautiful When Clean | Cif | Unilever | OLIVER | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Gold, Silver |
Spotify 3D ASMR | Knorr | Unilever | Digital Turbine | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Finalist |
Winner Winner Chicken Dinner | Algida / KFC | Unilever | Standby Creative Group | Turkey | Partnerships Marketing, Gaming, Gamification & E-Sports, Instant Impact, Integrated Ecommerce Innovation | Smarties Turkey | Gold, Silver (2), Bronze |
#CornettoCONEfessions | Cornetto | Unilever | Mindshare | Philippines | Creator / Influencer Marketing | Smarties APAC | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Short or Long Form Video | Smarties APAC | Bronze |
Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose/Activism | Smarties APAC | Silver |
Putting Commerce in Social Commerce | Comfort | Unilever | Mindshare | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
Pride 2022 | Lifebuoy | Unilever | Mindshare | Vietnam | Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion | Smarties APAC | Finalist (3) |
Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Lead Generation, Data Insights | Smarties APAC | Gold, Bronze |
Change for the better | LUX | Unilever | T&A Ogilvy | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Summer Escape: An Immersive Virtual Experience | Pond's | Unilever | Mindshare | Philippines | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Creating Fun and Beautiful Transformations | Pond's | Unilever | Mindshare | Philippines | Metaverse | Smarties APAC | Bronze |
Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience | Selecta | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Cross Platform - All Media | Smarties APAC | Gold |
Closeup Earns the Right to Play with Mobile Gamers | Closeup | Unilever | Digital Turbine | Philippines | Gaming, Gamification & E-Sports, Metaverse | Smarties APAC | Finalist (2) |
Making protein a routine during the lockdown | Horlicks | Unilever | Mindshare | India | Lead Generation | Smarties India | Silver |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties India | Gold, Silver, Finalist (2) |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties India | Finalist |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Social Impact Marketing, Diversity & Inclusion | Smarties India | Gold, Silver |
#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat | Vaseline | Unilever | Wunderman Thompson | Indonesia | Diversity & Inclusion, Product / Service Launch | Smarties Indonesia | Silver, Finalist |
From Ice-Tea to Ice-Cream! | Cornetto | Unilever | Mindshare | Indonesia | Customer Experience (CX) | Smarties Indonesia | Silver |
Mood for thought! | Cornetto | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Bronze |
Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign | Pond's | Unilever | Mindshare | Indonesia | Customer Experience (CX), Short or Long Form Video | Smarties Indonesia | Gold, Finalist |
Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine! | Sunlight | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Gold |
Rambutku, Mahkotaku | Dove | Unilever | Ogilvy | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
Planet Pizza Campaign Dishes Out Delicious Food & Market Figures | Royco | Unilever | Mindshare | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt | Paddle Pop | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Complete 8 on Lockscreen | Pepsodent | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Return of Viennetta | Viennetta | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Bronze |
Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program | Bango / Royco | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Finalist |
When good health is just a call away! | Lifebuoy | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Silver |
Dirt for Good (China) | OMO | Unilever | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
"Fearless 1980†Digital Collectibles | Clear | Unilever | Mindshare | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Remedy Recipes | Knorr | Unilever | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold, Silver |
Clear 3 in 1 | Clear | Unilever | PHD | Egypt | Creator / Influencer Marketing | Smarties MENA | Bronze |
Gizelle | Closeup | Unilever | PHD | Egypt | Cross Platform - Digital Only, Social Media Marketing | Smarties MENA | Gold, Finalist |
Dove Purpose | Dove | Unilever | PHD | Egypt | Brand Purpose/Activism | Smarties MENA | Gold |
Ramadan | Lipton | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Gold |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range | Closeup | Unilever | PHD | Egypt | Experimental / Innovation Technology | Smarties MENA | Gold |
ACN | Rexona | Unilever | PHD | Egypt | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Finalist (2) |
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising | Rexona | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Finalist |
Yazle Clear 2022 | Clear | Unilever | Yazle | United Arab Emirates | Sustainability (Brand & Product & Initiative) | Smarties MENA | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
Changing Algida Ice Creams as the Weather Changes | Algida | Unilever | PHD | Turkey | Geo Targeting | Smarties X | Bronze |
Detox Your Feed | Dove | Unilever | Mindshare | USA | Brand Purpose/Activism, Brand Experience, Social Media Marketing | Smarties X | Gold, Bronze, Finalist |
'Hair Care Day'' First Time In Livestream Shopping | Dove | Unilever | Pik Kreatif | Turkey | Integrated Ecommerce Innovation, Social / Influencer Commerce | Smarties X | Bronze, Finalist |
Stop The Beauty Test 2.0 | Dove | Unilever | Mindshare | India | Brand Experience, Brand Purpose/Activism | Smarties X | Silver (2) |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Cross Platform - Digital Only, Diversity & Inclusion, Gaming, Gamification & E-Sports | Smarties X | Silver (3) |
Change for the better | LUX | Unilever | T&A Ogilvy | Vietnam | XR Technology – (AR/VR/MR) | Smarties X | Bronze |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights | Smarties X | Silver |
Making protein a routine during the lockdown | Horlicks | Unilever | Mindshare | India | Lead Generation | Smarties X | Bronze |
Reverse Selfie | Dove | Unilever | Mindshare | USA | Creator / Influencer Marketing | Smarties X | Finalist |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Cross Platform - All Media | Smarties X | Gold |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties X | Gold (3) |
B2B app reaches a new SHIKHAR(Peak) !!! | Shikhar | Unilever | Mindshare | India | Real Time Marketing | Smarties X | Bronze |
Vim Black | Vim | Unilever | Mindshare | India | Short or Long Form Video | Smarties X | Gold |
Yumoş Sıkılıyor | Yumoş | Unilever | Wunderman Thompson | Turkey | Product / Service Launch, Creator / Influencer Marketing | Smarties X | Silver, Finalist |
Degree Metathon | Degree | Unilever | Mindshare | USA | Metaverse | Smarties North America | Bronze |
Detox Your Feed | Dove | Unilever | Mindshare | USA | Brand Purpose/Activism, Social Media Marketing | Smarties North America | Gold, Finalist |
Reverse Selfie | Dove | Unilever | Mindshare | USA | Short or Long Form Video, Social Media Marketing, Creator / Influencer Marketing | Smarties North America | Gold, Finalist (2) |
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS | Knorrox | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
Pints | Magnum | Unilever | Oliver South Africa | South Africa | Product / Service Launch | Smarties South Africa | Gold |
Driving Positive change in local Communities | Every U Does Good | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
Plant Power | Dove | Unilever | VidMob | Brazil | Lançamento de Produto / Serviço (Product / Service Launch), Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , VÃdeo (Video Advertising / AR / VR / MR) | Smarties Brazil | Finalist (3) |
Contextual gondolas, moving away from typical e-commerce aisles | Unilever | Unilever | Adsmovil | Colombia | Geolocalización (Geotargeting) | Smarties Hispanic LATAM | Finalist |
Entravision Cisneros Interactive - Anzu - Axe | Axe | Unilever | Anzu | El Salvador | Experiencia de Marca (Brand / Experience), Juegos / Gamificación e E-Sports (Gaming / Gamification & E-Sports) | Smarties Hispanic LATAM | Finalist (2) |