Heineken

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Together With the Stars, Different Together	Bintang Beer	Heineken	Red Star	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Silver
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	ICON Media	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
The eKoin	Heineken	Heineken	MSL	Vietnam	Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales	Smarties APAC	Gold (6)
Together With the Stars, Different Together	Bintang Beer	Heineken	Maverick	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Silver
Sip & Sync	Heineken	Heineken	Red Star	Indonesia	Brand Experience	Smarties Indonesia	Finalist
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết	Bia Viet	Heineken	Red Star	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Silver
Going all in for Sea Games	Bia Viet	Heineken	ICON Media	Vietnam	Real Time Marketing	Smarties Vietnam	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	MSL	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	MSL	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
The eKoin	Heineken	Heineken	Digitas	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze
The eKoin	Heineken	Heineken	Digitas	Vietnam	Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design	Smarties X	Gold (3), Silver (2)
The eKoin	Heineken	Heineken	Digitas	Vietnam	Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales	Smarties APAC	Gold (6)
Together With the Stars, Different Together	Bintang Beer	Heineken	Arcade	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Silver
Bersama Bali	Bintang Beer	Heineken	Red Star	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Sip & Sync	Heineken	Heineken	Publicis	Indonesia	Brand Experience	Smarties Indonesia	Finalist
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết	Bia Viet	Heineken	ICON Media	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Silver
Unordinary launch for an extraordinary impact	Strongbow	Heineken	Red Star	Vietnam	Product / Service Launch	Smarties Vietnam	Bronze
Feel the Alps	Edelweiss	Heineken	Hakuhodo	Vietnam	Creator / Influencer Marketing	Smarties Vietnam	Finalist
First Immersive Alps Experience Launch	Edelweiss	Heineken	ICON Media	Vietnam	Product / Service Launch	Smarties Vietnam	Finalist
Going all in for Sea Games	Bia Viet	Heineken	Phibious	Vietnam	Real Time Marketing	Smarties Vietnam	Finalist
Pause and Keep Chill For Optimism	Strongbow	Heineken	Golden Digital	Vietnam	Cross Platform - Digital Only	Smarties Vietnam	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	Leo Burnett	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	Leo Burnett	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
The eKoin	Heineken	Heineken	MSL	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze
The eKoin	Heineken	Heineken	MSL	Vietnam	Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design	Smarties X	Gold (3), Silver (2)
Our Ads Your Ads	Heineken	Heineken	iProspect	Brazil	Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting)	Smarties Brazil	Gold, Bronze
Green Energy Platform	Heineken	Heineken	Atenas	Brazil	Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)	Smarties Brazil	Bronze
I Am What I Am	Amstel	Heineken	iProspect	Brazil	CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti	Smarties Brazil	Finalist (3)
I Am What I Am	Amstel	Heineken	Adsmovil	Brazil	CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti	Smarties Brazil	Finalist (3)
Shoppable Media Solution	Heineken	Heineken	Futuretech Media	South Africa	Integrated Ecommerce Innovation	Smarties South Africa	Finalist
I Am What I Am	Amstel	Heineken	Digital Turbine	Brazil	CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti	Smarties Brazil	Finalist (3)
The eKoin	Heineken	Heineken	Leo Burnett	Vietnam	Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales	Smarties APAC	Gold (6)
Together With the Stars, Different Together	Bintang Beer	Heineken	Leo Burnett	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Silver
Bersama Bali	Bintang Beer	Heineken	Maverick	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Sip & Sync	Heineken	Heineken	Maverick	Indonesia	Brand Experience	Smarties Indonesia	Finalist
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết	Bia Viet	Heineken	Phibious	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Silver
Strongbow Peach Packs a Mean Punch with Gamification Campaign	Strongbow	Heineken	Red Star	Vietnam	Short or Long Form Video	Smarties Vietnam	Finalist
Unordinary launch for an extraordinary impact	Strongbow	Heineken	Golden Digital	Vietnam	Product / Service Launch	Smarties Vietnam	Bronze
Feel the Alps	Edelweiss	Heineken	ICON Media	Vietnam	Creator / Influencer Marketing	Smarties Vietnam	Finalist
First Immersive Alps Experience Launch	Edelweiss	Heineken	Hakuhodo	Vietnam	Product / Service Launch	Smarties Vietnam	Finalist
Going all in for Sea Games	Bia Viet	Heineken	Red Star	Vietnam	Real Time Marketing	Smarties Vietnam	Finalist
Pause and Keep Chill For Optimism	Strongbow	Heineken	Red Star	Vietnam	Cross Platform - Digital Only	Smarties Vietnam	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	Red Star	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	Red Star	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
Unlocking ECommerce with Always-On Collaborative Ads	Heineken	Heineken	Dentsu Redder	Vietnam	O2O / New Retail / Innovative Sales Channels	Smarties Vietnam	Finalist
The eKoin	Heineken	Heineken	Leo Burnett	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze
The eKoin	Heineken	Heineken	Leo Burnett	Vietnam	Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design	Smarties X	Gold (3), Silver (2)
All-Invitational	Heineken	Heineken	Machine_	South Africa	Brand Experience, Diversity  &  Inclusion, Social Media Marketing	Smarties South Africa	Silver (3)
Shoppable Media Solution	Heineken	Heineken	Red Star	South Africa	Integrated Ecommerce Innovation	Smarties South Africa	Finalist
Sustainable Ad	Heineken	Heineken	Publicis	Brazil	Geração de Leads (Lead Generation) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)	Smarties Brazil	Finalist (2)
Our Ads Your Ads	Heineken	Heineken	Publicis	Brazil	Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting)	Smarties Brazil	Gold, Bronze
Green Energy Platform	Heineken	Heineken	Publicis	Brazil	Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)	Smarties Brazil	Bronze
What is IPA? Wrong Answer Only	Heineken	Heineken	Suno United Creators	Brazil	Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Experiência de Marca (Brand /Experience) , Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH)	Smarties Brazil	Gold, Silver, Finalist
I Am What I Am	Amstel	Heineken	HNK Lab	Brazil	CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti	Smarties Brazil	Finalist (3)