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Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
2024 Annual State of Attribution Marketer Benchmark Report
Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.
Advertising and the Present Moment
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Hispanic Latam
Smarties LATAM Hispanic 2024 - Jury
Smarties LATAM Hispanic 2024 - Jury
2024 Jury
2023 Jury
2022 Jury
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Jury
Carolina Méndez Acosta
Marketing Director
Newell Brands México
Gonzalo Anaya
Director de On Trade México
Pernod Ricard
Silvana (AKA Chivi) Antoniazzi
Marketing Vice Presidente para Visa en Cono Sur
VISA
Florencia Bameule
Marketing Director Latam
Mercado Ads
Laurie Barange
Sr Marketing Digital VP
Citibanamex
Gastón De Benedetto
Head of Loyalty & CRM
YPF
Jesús Benitez
VP of Expansion
Adsmovil
Carolina Rey Blanco
Directora de Nuevos Negocios
Midios México
Rodrigo del Blanco
Marketing Director
Danone México
Lucas Bonardi
Top Brands Director
Mercado Ads
Fátima Carnero
Head of Marketing
Farmacity
Claudia Cassella
Head of Marketing South cone
Kimberly Clark
Pilar Echeverria
Director of Creative Strategy Nutrition LATAM
The Coca-Cola Company
Guiye Ensinck
Chief Director
Hoopla
Julian Garcia
Head of Ads Marketing LATAM
Netflix
Juan Carlos Göldy
Co-founder & Managing Director
Logan
Rodrigo Grau
Co-Founder
ISLA
Daymar Guzman
Marketing Director
Mastercard México
Agustín Kovarsky
Director de Marketing
Renault Argentina
Stella Laurenti
Communications & Media Manager
ICBC
Montserrat Martinez
Brand & Product Director
JLR
Analía Mikati
Directora de Marketing, fidelización y marca
Dia Argentina
Astrid Mirkin
General Manager Business Solutions, South Cone
TikTok
Alvaro Francisco Méndez
Unilever Latam Digital Marketing, Media & Commerce Manager de Beauty & Wellbeing
Unilever
Anahi Navarrete
Head of Marketing
Mastercard
Santiago Cortes Olvera
Head of Sales
Samsung Ads México
Martin Perez
Customer Marketing Manager ConoSur
Bacardi
Carolina Sabha
COO
Publicis Groupe Argentina
Rodrigo Sandoval
Director de Patrocinios
Heineken México
Matías Scovenna
Marketing y R&D Director
Grupo Ayudin
Agustina Servente
Media Domain Lead Insights Division
Kantar
Enrique Tron
Director Marketing Operations, Brand Performance & Sponsorships
MetLife México
Mariana Verderame
Country Manager Cono Sur
Adsmovil
Ronny Weter
General Strategy Director
VML
Emilio Yacon
ECD
draftLine
Claudio Yakimovsky
Director de Marketing
Danone Argentina
Jury President
Carmen Alonso
Directora de Estrategia Latam
Kenvue
Carolina del Hoyo
Regional Marketing Director
Fratelli Branca
Gonzalo Muente
CMO
PepsiCo
Jury President
Victoria Cole
CEO Argentina/ COO Latam
VML
Pablo Sanchez Liste
CDMO & CCO
L’Oréal México
Eugenio Raffo
VP de Marketing
Cerveceria y Maltería Quilmes
Jury
Carmen Alonso
Directora de Estrategia Latam
Kenvue
Federico Barallobre
CMO
MODO
Lucas Bonardi
Top Brands Director
Mercado Ads
Fátima Carnero
Head of Marketing
Farmacity
Matías Carracedo
Country Director México
Mercado Ads
Daniele Cavalcanti
Sr. Marketing Director, Latin America North
Kenvue
Rosario Delgado
Head of Marketing for Marketplace
Mercado Libre
Juan Diez
CEO
Havas Group México
Macó Estébanez
Directora Regional de Marketing Latam
Godrej
Luciana Etcheverry
Head of CX & Media México
Mondelēz International
Julieta Franquet
Marketing Manager
American Express
Luis Gaitán
CEO / Creative Founder
Guido Michanie
Presidente
PML
Rulo León
Director Creativo
ISLA
Julia Lois
Marketing Head Banca Individuos
HSBC
Andreia Morelli
Vice President, Charge Products & Marketing
American Express
Agustina Pelfini
Gerenta de Publicidad y Marketing
YPF
Camilo Plazas
Presidente & CEO México
BBDO
Manuel Gonzalez Quesnel
Gerente de Marketing
Audi Argentina
Pablo Rodríguez
Sr Media, Digital & Commerce Manager Home Care Latam Hispanic
Unilever
Alfredo Martin Sayus
Director de Marketing
Cervecería y Maltería Quilmes
Silvina Russo
Gerente de Marketing
Grupo Petersen
Juan Soprano
VP, Managing Director
R/GA
Rodrigo Diaz Wadskier
Marketing Director - Mexico
Motorola Mobility (a Lenovo Company)
Carolina Wood
Directora de Marketing
Raízen Argentina
Jury President
Ignacio Zuccarino
Ex Head of Creative Latam
Google
Jury
Carolina Méndez Acosta
Marketing Director
Newell Brands México
Florencia Bameule
Marketing Director Latam
Mercado Ads
Leandro Caruso
Chief Marketing Officer
YPF
Victoria Cole
CEO Argentina/ COO Latam
VML
Adriana Daantje
Vicepresidente de Producto y Operaciones
Adsmovil
Valeria Fernández
Gerente de marketing de Motorola Argentina, Uruguay, Paraguay y Bolivia
Motorola
Sebastián Gimenez
Director Brand Marketing Communication
Stellantis
Juan Carlos Göldy
Co-founder & Managing Director
Logan
Juan Isaza
Vice-President of Strategy and Innovation
DDB Latina
Stella Laurenti
Communications & Media Manager
ICBC
Guido Lofiego
Connections Director
Cervecería y Maltería Quilmes
Carlos Perez
Presidente
BBDO Argentina
Diego Páramos
Director de Marketing
Villavicencio
Cinthya Urbina
Head of Marketing Data
ABInBev
Jury President
Pepe Sayús
Director de Marketing
Cervecería y Maltería Quilmes
Jury
Carolina Rey Blanco
Directora de Nuevos Negocios
Midios México
Yanina Duchowny
Managing Director & Chief Digital Officer
BBDO
Eliana Kaplan
Chief Growth Officer
VML
Juan Korman
Co-Founder
Plug
Julián Mayorca
Global Head of Ads
Rappi
Maria Mujica
VP eCommerce Latin America
Mondelēz Internacional
Roberto Poblete
Director de Medios para South Cone
Coca-Cola
Carlos Posada
Director de Medios Colombia
Johnson&Johnson
Laura Rapino
VP de Marketing México
Danone
Marcelo Romeo
Gerente de Marketing, Comunicaciones y Prensa
Grupo Newsan
Agustina Servente
Media Domain Lead Insights Division
Kantar
Anasofía Sánchez
Responsable de Latam
Waze
Evelin Thesing
Marketing and Digital Head International Consumer Services
American Express
Carolina Wood
Directora de Marketing
Raízen Argentina
Important Info
Smarties Winners
