Maria leads Mondelez ‘Marketing in Latin America .Named among Fast Company’s 100 Most Creative People in 2013 , she is known for creating a culture of experimentation where discomfort, curated chaos and prototyping are welcomed.
Maria is the driving force of Fly Garage.- A transformational initiative launched in partnership with +Castro Innovation and Contagious Insider where Mondelez reinvented the way they create collaboratively blending talents ,students, agency partners, artists and Agitators.
In 2015 , she became the global leader of Fly Fearless, a new way of working with creative partners and has the task to expand it globally with focus in regional brands,
A digitally minded leader, Maria is also driving Mondelez ‘digital transformation in LA. Her ambitious vision for the region led to the launch of the company’s Digital Accelerator, a new programme which resulted in 10 winning beta teams and a new edition to come in 2016 as Mdlz continuous to reinvent itself.