Speaker Presentations | MMA
Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Tuesday, October 19, 2021

MMA MOSTT Research Study: How Marketing Organizations Can Better Drive Growth 
11:05 AM - 11:35 AM ET
Dr. Neil Morgan, PetSmart Distinguished Chair in Marketing, Kelley School of Business, Indiana University
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(1.82 MB, Adobe PDF)
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Panel Discussion - Marketing Org Journey
11:35 AM - 12:05 PM ET
Kevin Frisch, VP U.S. Marketing, Intuit
Jay Jaffin, Chief Marketing & Digital Officer, Western Union

Moderator:

Rebecca Messina, Senior Advisor, McKinsey & Co.; Former Global Chief Marketing Officer, Uber
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The Modern Marketing Capabilities Map
12:05 PM - 12:25 PM ET
Dr. Sundar Bharadwaj, The Coca Cola Company Chair, Professor of Marketing, The University of Georgia, The Terry College of Business
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(1.22 MB, Adobe PDF)
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