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Latest MMA News

Tue, 02/19/2013 - 09:00

MMA Announces New Appointments to the Global Board of Directors

Wed, 01/30/2013 - 09:56

MMA Authors Mobile Couponing Primer and Establishes Structure for Engagement

Fri, 01/25/2013 - 10:06

MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment

Tue, 01/15/2013 - 11:30

MMA Assembles a Coalition of Global Brand Leaders to Form the Executive Marketer Advisory Board

Tue, 12/11/2012 - 15:18

MMA Releases “U.S. Consumer Best Practices for Messaging” 7.0

Fri, 11/30/2012 - 10:28

FCC Issues Ruling on SoundBite Petition: Confirmatory Opt-Out Messages Are Not In Violation of TCPA

Tue, 11/20/2012 - 13:14

Sybase 365 & MMA Survey Finds 87% of Consumers Will Use A Mobile Device To Help Make Holiday Purchases

Mon, 11/19/2012 - 12:07

Updated Mobile Web Advertising Measurement Guidelines Released For Public Comment By IAB, MMA & MRC

Fri, 10/26/2012 - 13:06

ePrize Elevates to MMA North America Premier Member

Tue, 10/16/2012 - 13:37

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

Mon, 10/15/2012 - 13:14

MMA Announces 2012 Global Board Executive Committee

Thu, 10/04/2012 - 14:38

MMA’s SM2 a Launch Pad for Mondēlez International’s “Mobile Futures”

Thu, 10/04/2012 - 14:16

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer

Thu, 10/04/2012 - 13:55

Sound Bites from SM2: Marketers Place Their Bets and Dollars in Mobile

Thu, 10/04/2012 - 02:03

MMA Announces the Smarties™ Award Winners

Mon, 10/01/2012 - 12:34

Macys.com and Home Depot join MMA’s North America Board of Directors

Tue, 09/25/2012 - 11:03

SNL Legend Colin Quinn to Host MMA’s Global Smarties™ Awards

Mon, 09/24/2012 - 11:21

MMA Establishes “Mobile Rich Media Reporting Metrics Definitions”

Fri, 09/21/2012 - 17:44

Winners for The First Smarties™ India 2012 Awards

Fri, 09/21/2012 - 17:05

MMA Releases Primer on Mobile Analytics

Fri, 09/21/2012 - 16:58

MMA Releases the Summer 2012 Edition of the International Journal of Mobile Marketing

Fri, 09/07/2012 - 12:45

MMA Announces Short List for The Smarties™

Wed, 08/29/2012 - 14:47

MMA Launches Mobile Study “MXS”

Mon, 08/06/2012 - 17:53

Kraft, RIM Contribute Articles to the MMA International Journal of Mobile Marketing Canada Edition

Fri, 07/20/2012 - 12:35

Eric Weisberg Named First Jury Chair for MMA's ‘The Smarties™’ Awards