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In a post-cookie world, brands will need to build or rebuild a strong data foundation to compete and serve their customers. By investing in their customer intelligence with a data-agnostic approach, brands will be able to generate customer profiles with identity at the core, complete with customer attributes. This will allow for a full customer profile that is more than an identifier.
For the first time, LiveRamp will publicly announce the release of its new customer identity technology. The solution will provide a data-agnostic strategy as the industry evolves—allowing marketers and the agencies they work with to connect, control, and activate customer data in an easy, effective and safe way.
LiveRamp Product Overview
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