As the Senior Vice President of Addressability and Ecosystem at LiveRamp, Travis is responsible for leading the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability products and initiatives. The Authenticated Traffic Solution is one such product, enabling publishers to link their first-party identity to LiveRamp’s people-based, pseudonymous identifier, and then connect to LiveRamp’s Authenticated Identity Infrastructure across partner platforms to enable marketers to buy and measure using the identifier.
Travis is a co-founder and Board Member of the Advertising ID Consortium, advocating for people-based identifiers to be transacted across the open Internet. Travis also serves as a Board Member of the IAB Tech Lab. Prior to joining LiveRamp, Travis was a director at Epic Systems responsible for implementing systems that managed sensitive healthcare information. Travis holds a BA in Political Science from Rollins College.