Compliance Safety is the New Brand Safety
Thursday, March 4, 2021 - 2:00pm to 2:45pm EST
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As privacy regulations, like GDPR and CCPA, evolve and consumer sensitivity around how their data is being used increases, a fast-emerging critical need for marketers is the ability to evaluate Compliance Safety. Compliance Safety allows marketers to quickly review inventory and data sources for core compliance metrics at scale. Join this webinar to hear Timur Yarnall, CEO and Co-Founder of Neutronian,Tricia Gabberty, Vice President of Marketing at Equifax, and Marc Ginsberg, Vice President of Marketing at American Express discuss why marketers need to add monitoring Compliance Safety to their brand safety “toolkit”.
In this session you will learn:
- Why evaluating Compliance Safety is important and what you should be asking of your data and inventory sources when it comes to this
- Examples of common gaps in compliance that exist today
- How to set-up guidelines and a structure for monitoring Compliance Safety on an ongoing basis