Tricia Gabberty is a career marketer, currently serving as Vice President of Marketing at Equifax Inc., where she leads a team that supports the Data-driven Marketing Capability.
Previously, Tricia held the position of Director of Content Marketing and Strategy at The Conference Board where she established the content marketing function. Before joining The Conference Board, Tricia was the SVP/CMO, North America, at HSBC Bank, driving brand awareness and demand generation for the Commercial bank in the US and Canada where she was recognized for increasing SQLs while trimming costs.
Tricia has held other senior marketing positions at Sterling Bank (formerly Astoria Federal Savings), MasterCard, Citi and Avis. She earned her BBA at Hofstra University in Hempstead, NY and currently resides in Charleston, SC.