Brand Safety Incident Management, Governance, and performance Management​ | MMA

Wednesday, November 17, 2021 - 11:00am to 12:00pm EST

Learn how to deploy an action plan and process to minimize your brand’s exposure to potential fallout. ​

How to establish a performance management protocol for ongoing oversight and monitoring. Understand stakeholder responsibilities and best practices for holding agency partners accountable for ongoing performance and maintenance.

Speakers: 
Vice President, Global Head of Twitter Next
Twitter
Head of Brand Strategy, Fuel
Twitter
Vice President, Global Brand and Consumer Marketing
Twitter
Global Head of Revenue Product Specialists
Twitter
Manager, Connected Vehicle Brand Marketing
General Motors
North America Brand Lead
Dorel Juvenile
Co-founder, Brand Safety Institute, Director
Coalition for Better Ads