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Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

Why does engagement matter? Because it drives customer satisfaction, utility and value.

And, according to Walgreens senior director of mobile commerce Tim McCauley, the best way to foster engagement with customers is through a multichannel marketing approach with mobile at its core.

This was a sentiment echoed by, well, nearly everyone who spoke last week at the Mcommerce Summit: State of Mobile Commerce 2013, organized by Mobile Commerce Daily.

OtherLevels 2.0 Promotes Intelligent Messaging to Retain More Mobile Consumers

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SAN FRANSICO, January 9, 2013 - OtherLevels, a San Francisco and Brisbane, Australia provider of mobile messaging analytics and retargeting for push, SMS and mobile email marketers, has enhanced its messaging analytics platform to provide world-class, actionable business intelligence that increases mobile customer retention, engagement and conversions.

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Game for Gaming: Why Video Games Are Brimming With Mobile Marketing Potential

When picturing the average gamer, you wouldn’t be blamed if that image depicts a geeky college-aged male with the latest gaming console and the greatest mobile gadgets – loaded with every imaginable app – all but surgically attached.

That image, though classic, would be inaccurate.

FunMobility's Top 2013 Mobile Marketing Trends

At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, and many apps are still under development and over budget. We believe 2012 was the year of “costly mobile experimentation.“

So, where does this leave companies as we begin 2013? We identified five mobile trends, based around the notion that marketers – not technology teams – will be tasked with creating mobile apps in the New Year.

Halfbrick and OtherLevels Team up to Keep Mobile Gamers Engaged

SAN FRANCISCO, November 27, 2012 – Acclaimed game developer Halfbrick, well-known around

Urban Airship's Mobile Executive Series - Push Messaging: The Mobile Frontier

The mobile frontier is vast, and growing. Around the globe people are turning away from desktops and laptops to embrace smart devices. With the next billion users heading this way soon, the possibilities seem to be limitless. Mobile marketers seeking to boost customer acquisition and retention while building deep brand loyalty have gained a powerful new tool in the form of push technology, delivering opt-in messages from mobiles apps directly to customers’ smart­phones or other mobile devices. Push messaging is becoming must-have technology because nothing else enables such a close and personal connec­tion with mobile users. To download the full report, click here

 

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FunMobility Launches AppWidgets Mobile Marketing Tool For Businesses

Mobile usage is increasing at an unbelievable rate. According to some estimates, 87% of the world’s population now uses a mobile device. Almost 700 million of those devices are smartphones. And yet businesses are only slowly recognizing the opportunities that this brave new mobile world represents. It isn’t enough to enact one or two steps, such as simply implementing a mobile version of your website and calling it a day. In today’s ever-changing world you need a comprehensive mobile marketing strategy. One that focuses on building holistic relationships with customers.

Xtify Reports Location-Triggered Push Notifications Three Times More Effective Than Typical Push Notifications

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FunMobility Introduces First Integrated Mobile Marketing Suite to Revolutionize Mobile Engagement for Brands

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New Cloud-based AppWidget Platform Combines the Ubiquity of HTML5 with Comprehensive Mobile Marketing And App Engagement Tools

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