Google

Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

GOALS

• To overcome the mobile ad industry’s reporting discrepancies problem

• To record video views and facilitate brand engagement

APPROACH

• Designed tap-to-expand rich media creative

• Used DoubleClick Studio to build ad creative and implement tracking code

Third Party Ad Serving

Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

Google: Customers lead McDonald’s to mobile success

GOALS

• Be where our customers are – on mobile – and make it easier for them to find our restaurants.

• Push mobile sales through location-based services.

APPROACH

• Launched a mobile optimised website.

• Launched an application for Android and iPhone.

• Offer customers custom-made, mobile campaigns.

Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

GOALS

• Efficiently optimise display campaigns

• Reach potential audience groups most effectively

• Accommodate sudden budget shifts

APPROACH

• Created mobile-optimised website and initiated display mobile ads

• Upgraded to enhanced campaigns in the Google Display Network

Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%

Offerum Campaign

Google: More than 18% of all its unique users interact with Audi’s rich media ad

GOALS

• Stimulate deep brand engagement with new Audi A3 Sportback

• Reinforce Audi’s slogan,“Vorsprung durch Technik”

APPROACH

• Created HTML5 rich media ad for tablets in DoubleClick Studio

• Designed an experience allowing users to actively engage with the ad

Google: Using responsive web design together with AdWords enhanced campaigns, Towergate Insurance increases mobile visits by 218%

Towergate

GOALS
- Increase lead volume
- Deliver user experience tailored to device
- Consolidate all content on available products and services into a single site
- Future-proof online presence for new smartphones, tablets and other web enabled devices

Google

Enhanced Campaign

AdWords

Responsive Web Design

La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising

LaFourchette

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings

APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads

Google: dubizzle attracts high-quality traffic from mobile ads and improves conversion rates by up to 300 per cent

dubizzle

GOALS
- Reach a new market of smartphone and tablet users
- Reduce cost and increase reach
- Increase the quality, quantity and engagement of site traffic

APPROACH
- Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device
- Took advantage of the fact that mobile users were more likely to be serious buyers

Responsive Web Design

RWD

Classifieds

Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks

Deemedya

GOALS
- Drive downloads
- Increase app discoverability

APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download

RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%

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