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How Retail Marketers Are Solving the Attribution Equation

Today’s consumer encounters a wide range of marketing messages throughout the purchase journey. New attribution models are helping retailers create more effective campaigns that attract new customers, accelerate sales conversion and increase revenues and profit margins. This report outlines some of the issues that are currently impacting attribution assignment and highlights how some retail marketers are addressing the difficulties that arise when laying the foundation for future success.
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Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

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Submitted by sarahrad on Mon, 06/11/2012 - 12:27
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Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service

 

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Inc.
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Snapplify takes 1st place in Cape Town Entrepreneur Competition

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Submitted by Wesley Lynch on Mon, 04/23/2012 - 04:26
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Africa’s leading mobile app provider wows US mentors with quick global traction

Snapplify, the year-old mobile application provider from Cape Town, has taken first place in the fourth annual Cape Town Entrepreneur Competition (CTEC), staged at the recent LaunchCapeTown event in the Mother City.

In a snap
Snapplify provides instant ‘applification’ of publishers’ back and forward catalogues – otherwise known as content digitisation for the iPad and Android tablet platforms – at no upfront cost and with no prior knowledge of digital platforms.

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