Africa’s leading mobile app provider wows US mentors with quick global traction

Snapplify, the year-old mobile application provider from Cape Town, has taken first place in the fourth annual Cape Town Entrepreneur Competition (CTEC), staged at the recent LaunchCapeTown event in the Mother City.

In a snap
Snapplify provides instant ‘applification’ of publishers’ back and forward catalogues – otherwise known as content digitisation for the iPad and Android tablet platforms – at no upfront cost and with no prior knowledge of digital platforms.

Snapplify, already the leading tablet app producer in Africa, is continuing its shock-and-awe ‘applification’ of the world’s content industries with another international showing, this time at the London Book Fair on 16 to 18 April.

The company, which launched officially at the Frankfurt Book Fair in October 2011, has a bustling London schedule that includes the launch of its Android platform. Its iPad version already succeeded in bagging publisher’s iMaverick, Random House Struik, New Holland Publishing and Fiell Publishing.

South African company launches and signs first deal at Frankfurt Book Fair

The recent launch of mobile app developer Snapplify gives the publishing market a full turnkey solution for transforming their content into mobile apps within minutes, for global distribution via the Apple App Store. It is the first to offers this kind of service to publishers at zero upfront cost.