Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

It's a digital world out there, and ad sales are many companies' bread and butter. The emergence of hoards of data, ad tech that many industries can barely keep up with, and a plethora of ever-changing best practices can make the future seem very daunting indeed.

This white paper will help ramp up your ad sales by:

The days of debating mobile’s potential are long gone. Mobile traffic has surpassed desktop traffic, and users aren’t just searching; they’re engaging with mobile ads, including eCommerce ads.

So now that we all agree on the potential, how do we use it? Specifically, how do we as marketers capitalize on all of that eCommerce traffic?

For a lot of retailers/ecommerce brands, mobile is a struggle. As advertisers, intuition tells us that we should be spending there, but with much lower conversion rates and climbing CPCs, it’s hard to justify ad spend without using sophisticated attribution proving the worth of mobile.

What we do know about mobile is that searchers use it to window shop, often clicking through to the mobile site, spending some time browsing and shopping around, and then leaving the page to shop around some more, possibly converting on desktop down the road.