It's a digital world out there, and ad sales are many companies' bread and butter. The emergence of hoards of data, ad tech that many industries can barely keep up with, and a plethora of ever-changing best practices can make the future seem very daunting indeed.
Easy mobile ad copy trick to boost click-through rate
For a lot of retailers/ecommerce brands, mobile is a struggle. As advertisers, intuition tells us that we should be spending there, but with much lower conversion rates and climbing CPCs, it’s hard to justify ad spend without using sophisticated attribution proving the worth of mobile.
What we do know about mobile is that searchers use it to window shop, often clicking through to the mobile site, spending some time browsing and shopping around, and then leaving the page to shop around some more, possibly converting on desktop down the road.
Authored by Alex Romanov, President
and CEO of iSIGN Media, this report further explores
through research and facts, campaign examples and expert commentary how to use
different media to better interact with customers, including: