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INSPIRED MOBILE BRINGS AFFORDABLE MARKETING PLATFORM TO SMALL & MEDIUM BUSINESSES IN UK

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Inspired Mobile
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PRESS RELEASE INSPIRED MOBILE BRINGS AFFORDABLE MARKETING PLATFORM TO SMALL & MEDIUM BUSINESSES • New platform empowers SMEs to engage customers by offering over 12 channels via a single login • Platform evolved post being awarded ‘best media tech’ by Boris Johnson (London Mayor) • SME’s can build one to one relationships with their customers via a single platform • Inspired is one of 11 mobile partners to Google’s DFP
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Q4 2011 Mobile Barcode Trend Report

ScanLife releases its Q4 2011 ScanLife Trend Report, which looks at the busiest quarter of the year for mobile barcodes, and draws comparisons between 2011 and 2010. The data in this report was pulled from the ScanLife Reporting Platform; it represents traffic from both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. The report shows that the momentum gained over the last two years shows no signs of abating, with Q4 2011 seeing more scans than all of 2009 and 2010 combined. It also includes data about user demographics, marketer adoption, and media placement.

2D Barcode Publishing - A Guide to Best Practices

When embedding a 2D barcode in an advertisement, a mobile barcode can create an immediate, personalized connection which can engage, educate, and convert consumers. As a result, 2D barcodes is rapidly becoming an essential part of the marketer’s toolkit. The purpose of this document is to help marketers maximize the performance of their barcode campaigns by providing them a list of basic best practices. For the sake of simplicity, this document will focus on the open standard QR Code format commonly used around the world.